Top of this document
Go directly to navigation
Go directly to page content

Vol 11#1

Mediamatic had nine artists think up a projection for the façade of the Mediamatic Supermarkt building.

Once the poet Hans Lodeizen spoke of the fear for a dream world of bronze and marble, from which he escaped by staring in a puddle at the blue heavens. It might be a bit of a daring suggestion, but are the bizarre, silenced, serious and surrealistic images that glow on the outer wall of the Mediamatic Supermarkt not the contemporary version of the blue heavens in a puddle he hoped for? Well, not bronze and marble, but more glass and concrete is what surrounds the place where the projections are screened, next to one of Amsterdam's busy traffic veins, which connects the Waterlooplein to the IJ-tunnel. Unusual images that, not always without danger, can pull the rushed driver from his concentration. One can just see it happen as the traffic inches by during rush hour; passengers discover the spectacular NEMO, a youth science center, feast their eyes on the yonder Maritime museum and suddenly, hey, can you see what’s happening over there?

The projections from Mediamatic Screen are adventurous movements, all with their own character, made by 9 different artists. The clips are not at all alike, and repeatedly contradictory artistic ideologies are encountered. Driessens/Verstappen reveal the secret of an urban garden in silenced time lapse, Maurer United Architects used a computer game as architectural model. Gerald van der Kaap shows the definite Chinese, Confucian view, while Meggie Schneider portrays the reality of new China with a beautiful water ballet. Joes Koppers' artistic reflections of the place where his clip is being projected are alternated by the simplistic dimension of the absurd comic by Nepco. Merel Mirage shows the miracle of modern tourism, while Arnoud Holleman's nostalgia is focused on the post-war and apparently innocent Netherlands. Finally Will Holder's silenced colors then indeed allow Lodeizen's blue heavens to show in a rain puddle.

On this DVD these screens live a second life. Watch them on your computer screen, or use your television screen, or better yet, find someone with a nice big plasma screen and push the DVD into his machine. And let this enlighten your soul. So that these outdoor projects can also become part of your internal wallpaper.

Translation: Nadya Peek

 
  • Jorinde Seijdel

    Frankendael

    Computerising observation - liberating vision

    A work of art is a static, material object - its ethical significance or aesthetic experience determined by the subjective…

  • Paul Groot

    Amfibian

    Pinky & Lennart

    Imaginary animals are a speciality of Pinky & Lennart - the performance duo who also played a leading role in Mediamatic’s…

  • Paul Groot

    Chinatown

    Meggie Schneider

    Welcome , we read, on a large billboard by the grounds of an idyllic park somewhere in China

  • The projection consists of 800 images of Sun, cropped and blown up to the 640x480 pixel video standard. The images are projected on…

  • Geert-Jan Strengholt

    The Mediamatic Supermarket building acts as a film screen and computer display while the Mediamatic Image series is running.

  • Dirk van Weelden

    Playground ZEDZbeton 3.0

    Maurer United Architects

    And a name appears in the void, or in the infinite darkness stored in digital machines to be more precise.

  • Paul Groot 1

    Simon, Xiamen

    Gerald van der Kaap

    Gerald van der Kaap is indeed a photographer of his own free will, but also really rather in spite of himself.

  • Geert-Jan Strengholt

    Windows 17.01

    Joes Koppers

    It would certainly have escaped the notice of the average car-driver, diving into the tunnel at full speed. But anyone crawling past…

  • Jorinde Seijdel

    Untitled 2003

    Staphorst Revisited

    'I am registered, therefore I am', an existential motto of our time might read like this.