The Future of Food Design
Club of Amsterdam
"Food is food and design is design" - the consumer generally tends to keep these subjects as distant and separated entities. The only occasions where they appear as a unity is in nicely decorated and presented meals at restaurant, new looking bottles or a cucumber curved out in the shape of a flower.
MauriceTaste, presentation of food, atmosphere, even design of food itself have existed for a long time, but they were often treated as separate elements. The contemporary awareness in design as well as in food culture enable a more holistic approach, which recently led to outstanding creative developments. This event is going to highlight three influential aspects: a) aesthetics from a consumer perspective, b) innovative food products and c) design supporting senses and a good time.
Moderated by Mikael Besson, Chef, freelancer for the gastronomy and hospitality industry
Registration: 18:30-19:00, Conference & Food Tasting: 19:00-21:15
Tickets for € 30, € 20 * or € 10 *
www.clubofamsterdam.com/event.asp?contentid=634
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