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Jasper Bouma was a bike manufacturer from Amsterdam who built his own bikes under pseudonym JaBo. His store outgrew the space and he moved to Dongen in Brabant, The Netherlands.
In 1968 Bouma introduced its Cycling Team to the audience, with famous names like Lou Westrus and Co Moritz. Gerben Karstens and Joop Zoetemelk rode their first amateur years on JaBo bikes.