At Mediamatic I will be working on the Bint el Dunya project and developing new projects.
Last 5 years I have been developing and producing several art/design/fashion/culture projects like exhibitions, art-happenings, lectures or events. Aim was to promote talented artists and labels with a conscious approach on materials and production processes and a broad and pluralistic view on sustainability. In 2005 I co-founded the YOIstore, the first Hiphonest fashion guerilla store in Amsterdam.
Thanks to my education in Fashion (Fashion, Design & Strategy at the Master programme of ArtEZ Institute of the Arts in Arnhem and Styling at the AMFI Amsterdam Fashion Institute) and my work experiences I developed a passion for the work of designers and artists who make a critical statement on society.