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Hard at work. My first day at Mediamatic.
I'm a freelance journalist from the U.S.
I'm writing articles regarding the process of getting the El Hema exhibition completed in Amsterdam.
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JoAnn DeLuna
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Involved in
Salon:Amsterdam, Mediamatic Post CSEl Hema Koopavond 8
9 Aug 2007 Forbidden topics, moves and grooves - The 8th El Hema weekly meeting proved to be a melodious blend of music, dance and literature.
As the white entrance hall to the Mediamatic exhibition room gradually became a vivacious red, inside the room music blazed, hips…
Amsterdam, Mediamatic Post CSLast, but only the beginning
16 Aug 2007 El Hema Koopavond 9 - The last El Hema meeting brought finalizations as well as new collaborations.
18:00
Amsterdam – August 16, 2007: A rouse of applause filled Mediamatic’s exhibition hall as El Hema graphic designers presented…
Amsterdam, Mediamatic Post CSEl Hema Koopavond 6
26 Jul 2007 The weekly cultural exchange - Thursday brainstorming sessions for El Hema exhibition double as a community cultural forum, bringing together individuals from all realms of art.
18:00
Good Arabs, “Bad Arabs,” nostalgic Arabs, distinguished Arabs, non-Arabs and everything in between. Contemporary design, films,…
Exhibition:Amsterdam, Mediamatic Post CSEl HEMA
24 Aug 2007 – 6 Jan 2008 Arabic - Dutch retail heaven
What would an Arabic Hema look like? Halal sausage? Arabic chocolate letters? Affordable high quality headscarves? 3 Arabic…
Review:
JoAnnKufi made easy
28 August 2007
Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into…
Presentation, Salon:Amsterdam, Mediamatic Post CSEl Hema Koopavond 7
2 Aug 2007 First Arabic chocolate letter - The 7th El Hema Thursday meeting revealed many new developments, including the first Arabic chocolate letter.
18:00
Mediamatic unveiled the first Arabic chocolate letter—possibly ever made—at the 7th weekly meeting for the upcoming El Hema…
El Hema late nite
Final touches before the opening
Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows,…
El Hema grand opening a success
Amsterdam – August 24 thru 26: Organizers, designers, volunteers and especially spectators agree the grand opening of the El Hema art exhibition was an astonishing success.
Thank you, come again.
El HEMA koopavonden are making good progress
Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.
Pictures
Image:This wall illustrates all the ideas for products El Hema designers have concocted. Some will become actual products while others…
Image:Bernardo Gaeiras revealed the first Arabic chocolate letter for the upcoming El Hema Exhibition set to opoen on August 24.
Image:Graphic design intern Maria Hakim prepares to make a pillow with an Arabic letter for the upcoming El Hema font exhibit opening on…
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Marieke16 augustus 2007: De negende Koopavond , en de laatste voor de opening. Weer een uitgebreid verslag van onze 'embedded journalist'…
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Image:26 juli 2007: El HEMA koopavond 6 . Zo gaat de El HEMA er uit zien. De eerste maquette van de winkel, gemaakt door Kristin Maurer,…
Image:El Hema Opening Weekend
Uitmarkt 2007
Image:Hema-esque photos fill the windows of the El Hema exhibition as tasty treats fill the shelves.
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Image:
KhaJagFormer Netherlands resident Petra Korink (left) and Amsterdam resident Ellen Laming (right) get interviewed by JoAnn DeLuna. Korink…
Image:Joann jumps for joy in her cut-up djellaba she customized to be a spiffy cute look.
Image:Joann is pocketing 200 grammes of virtually slave free chocolate from El HEMA.
Image:Joann DeLuna taking notes from Raouf Mousad Basta
at El Hema koopavond 6
Joann DeLuna taking notes from Raouf Mousad Basta at one of the El HEMA "Koopavonden" July 2007. The El HEMA…