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Photo by Khajag Apelian-
Hard at work. My first day at Mediamatic.
I'm a freelance journalist from the U.S. I'm writing articles regarding the process of getting the El Hema exhibition completed in Amsterdam.
JoAnnDeLuna
As the white entrance hall to the Mediamatic exhibition room gradually became a vivacious red, inside the room music blazed, hips…
18:00
Amsterdam – August 16, 2007: A rouse of applause filled Mediamatic’s exhibition hall as El Hema graphic designers presented…
Good Arabs, “Bad Arabs,” nostalgic Arabs, distinguished Arabs, non-Arabs and everything in between. Contemporary design, films,…
What would an Arabic Hema look like? Halal sausage? Arabic chocolate letters? Affordable high quality headscarves? 3 Arabic…
Amsterdam – August 28 and 29: First names, last names, names of friends, single words and phrases were all converted into…
Mediamatic unveiled the first Arabic chocolate letter—possibly ever made—at the 7th weekly meeting for the upcoming El Hema…
Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows,…
Spectators arrive at El Hema exhibit a month before its grand opening and are invited to see the planning of the exhibit.
This wall illustrates all the ideas for products El Hema designers have concocted. Some will become actual products while others…
Bernardo Gaeiras revealed the first Arabic chocolate letter for the upcoming El Hema Exhibition set to opoen on August 24.
Graphic design intern Maria Hakim prepares to make a pillow with an Arabic letter for the upcoming El Hema font exhibit opening on…
16 augustus 2007: De negende Koopavond , en de laatste voor de opening. Weer een uitgebreid verslag van onze 'embedded journalist'…
26 juli 2007: El HEMA koopavond 6 . Zo gaat de El HEMA er uit zien. De eerste maquette van de winkel, gemaakt door Kristin Maurer,…
Hema-esque photos fill the windows of the El Hema exhibition as tasty treats fill the shelves.
Former Netherlands resident Petra Korink (left) and Amsterdam resident Ellen Laming (right) get interviewed by JoAnn DeLuna. Korink…
Joann jumps for joy in her cut-up djellaba she customized to be a spiffy cute look.
Joann is pocketing 200 grammes of virtually slave free chocolate from El HEMA.
Joann DeLuna taking notes from Raouf Mousad Basta at one of the El HEMA "Koopavonden" July 2007. The El HEMA…