Top of this document
Go directly to navigation
Go directly to page content
The El HEMA products, brought to you by our favorite designers!
These photos are licensed to Mediamatic.net with a attribution/non-commercial/no derivative work creative commons license.
You are free to use them in your reviews and discussions of the El HEMA project.
The photos are available in their highest resolution. To download them, click on the photo and select download at the top.
Willem100% cotton towel with the word DRY embroidered on it.
Willem
WillemAt El HEMA you can get dark chocolate bars which strive for better working conditions for cocoa farmers. Working together towards a…
MariekeKJ sporting his psst psst arabic pick up line shirt from El HEMA. He is cuddling 1 kilo of ‘halal' fair trade coffee.
MariekeJoann jumps for joy in her cut-up djellaba she customized to be a spiffy cute look.
Marieke
Marieke
Marieke
Marieke
MariekeYou so want to be seen with our carrier bag!
MariekeSome sources link the significance of the five fingers to the five books of the Torah for Jews, the Five Pillars of Islam for…
MariekePascal looks stunning in our Arabic design black and white shirt. Fashionable, totally now, totally El Hema.
MariekeThe keffiyeh (Arabic: كوفية, kūfīyä; plural: كوفيات, kūfīyāt) is a traditional headdress of Arab men, made of a…
WillemWhile shopping in our El Hema store why not try our super juicy half halal sausage, ready to eat!
Marieke
HudaFinal design by Huda after initial sketches by Pascal and Tarek. The font is TheMix Arabic by Lucas de Groot and Mounir Al-Sharaani.…
Marieke
Michel
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
MANDY: el verjaardagslinger
Jans
Jans
MichelThe El HEMA old skool T-shirts XL are also suited for well trained, muscular men. Post CS building supervisor Abdel is one of our models.
GilianFoto El HEMA interieur door Gilian Schrofer / Concern
GilianEl Hema winkel, kassa uitzicht Foto El HEMA interieur door Gilian Schrofer / Concern
Etty
Sannah24 augustus tot 4 november 2007, en later verlengd tot 6 januari 2008: Vijf nieuwe Arabische digitale lettertypen waren de…
Willem
WillemKhadija Arib (Parlementslid PvdA) opende de tentoonstelling. Ze is erg blij met het initiatief maar had kritiek op het gebruik van…
MichelJans and Willem announcing who won the El HEMA design contest in 2007. And the winner is......? The White Room with their…
Michel
MichelTijdens de opening van de EL HEMA tentoonstelling ontving Wethouder Carolien Gehrels van acteurs van West End en Couscous &…
WillemRaya modeling the AnAmsterdam t-shirt. AnAmsterdam is arabic for "I Amsterdam". Finally we amsterdammers have an…
Marieke
Marieke
Sannah3 november: Iedereen kon meedoen aan de El HEMA ontwerpwedstrijd . Via de website werden meer dan honderd nieuwe producten…
Prior to the opening of the El HEMA for the public the 24th of August 2007, we needed to make sure that everything was perfect. A…
JoAnnBernardo Gaeiras revealed the first Arabic chocolate letter for the upcoming El Hema Exhibition set to opoen on August 24.
12 juli 2007: El Hema Koopavond 4 . Kom langs en breng nieuwe ideeën in voor een een project over een denkbeeldige Arabische Hema.…
Etty
Marieke4 PM, 28/02/10, Mediamatic: Bardot Proviant Klub Exhibition, Amsterdam, It is cold and rainy. I park my bike against one of the…
MariekeJoann DeLuna taking notes from Raouf Mousad Basta at one of the El HEMA "Koopavonden" July 2007. The El HEMA…
Michel
Michel
Michel
MichelTijdens de opening van El HEMA op 24 Augustus 2007 in Amsterdam, kwam de BBC langs om dit te filmen.
Michel
MariekeSenna made beautiful tattoos made up from Arabic fonts for El Hema koopavond 8
MichelStemmen op je favoriete ontwerp
MariekeDawn showing El Hema shirt with the El Hema old school logo.
MariekeOpnamen van RTV Noord Holland voor een item over EL Hema.
Marieke
Marieke
Michel
Michel
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
Mariekedj Safri at koopavond 8
Marieke
Jans
Marieke
Marieke
JansHenna tattoo - Etty
Marieke
Marieke
JansBaban and Monir
JansBurka Big Band
Marieke
HudaKhatt, Kufi & Kaffiya logo is typeset with TheMix Arabic font by Luc(as) de Groot.
Pedestrians continually peeked throught the windows of the El Hema exhibit, curious to see what it would have in store. Now you can…
JoAnnHema-esque photos fill the windows of the El Hema exhibition as tasty treats fill the shelves.
Marieke16 augustus 2007: De negende Koopavond , en de laatste voor de opening. Weer een uitgebreid verslag van onze 'embedded journalist'…
WillemDuring the opening weekend of El HEMA, a long line of visitors was in front of the exhibits entrance all day long.
MariekeWhen the the HEMA changed their corporate identity El HEMA did so two. 2007
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
Ik zal altijd met veel plezier terug denken aan de leuke tijd bji el HEMA met Lotte, Eshly, Yuki en de andere vrijwilligers
Marieke
Joann can't wait to sink her teeth into the el HEMA chocolate letter. She isn't even bothering to open the package!
MariekeJoann is pocketing 200 grammes of virtually slave free chocolate from El HEMA.
MariekeKJ makes eyes in his psssst pssst t-shirt.
WillemIn Arabic the word hummus is used to describe the dish or just chickpeas by themselves. The full name of the dish is hummus bi…
MariekeZara wearing a Marrocan pick-up line T-shirt
MariekeThe original El Hema logo was designed by Huda Abifares with Tarek Atrissi.
Marieke
MariekeLebanese designers sport the latest in logo tees.
Marieke
Willem100% cotton towel with the word DRY embroidered on it.
MariekeHuda is showing off in her Khamsa white shirt. Some sources link the significance of the five fingers to the five books of the…
MariekePascal Haakmat wearing one of the El HEMA T-shirt designs with five Marrocan pick-up lines. Using the new Arabic type fonts…
MariekeKJ is flirting on the phone. Wearing his pick up line shirt, saying pssst, pssst! he's truly irresistible.
WillemAt El HEMA you can get milk chocolate bars which strive for better working conditions for cocoa farmers. Working together towards a…
Aug 07 - Jan 08: Hema is the manifestation of Dutch culture. With an eye on Arabic-Dutch art, Mediamatic wondered what an Arabic…
WaëlDesigned by Wael Morcos based on the Old School logo by Tarek Atrissi and Huda AbiFarès. The font is TheMix Arabic.
MichelT/m 6 januari 2008: de tentoonstelling El HEMA. De aanleiding voor de denkbeeldige Arabische HEMA waren vijf nieuwe Arabische…
SannahMensen staan in de rij voor de El HEMA winkel/ tentoonstelling bij Mediamatic in Amsterdam. De opening vond plaats op 24 Augustus 2007
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
RaphaelTaken at Slow Dating with Jorge Villacorta
MANDY: kleurtjes
Foto van Photocapy, gevonden op Flickr
Jans
Jans
SannahVanaf 24 augustus zijn de chocoladeletters te koop in de EL HEMA. Bernardo Gaeiras made the moulds for the letters.
Abrar"Kaas" t-shirt done for el hema. " Kaas" meaning "cheese" is spelled using both arabic and roman…
GilianFoto El HEMA interieur door Gilian Schrofer / Concern
Etty
Mirrorball view of the El HEMA exposition. View the interactive panoramas at www.lookaround.be/elhema .
En ondertussen loopt de EL HEMA tentoonstellingswinkel erg goed. Maar dat betekent ook extra staf achter de kassa, dagelijks…
3 november: De Museumnacht Arabic Style . Buiten stonden weer ouderwets lange rijen. Binnen buikdansen voor mannen, stemmen voor de…
Michel
WillemOn sunday afternoon a huge crows gathered for the Paul West cat walk show. Paul West has shop-in-shop presence at El HEMA
Mariekeideeën muur
Mariekeideeen mandy
21 juni 2007: El Hema Koopavond 1 . Mediamatic organiseert in de aanloop naar de El HEMA 9 salons, 'public research' waarin…
Sannah24 - 26 augustus 2007: De El HEMA opening viel samen met de Uitmarkt. Een catwalk modeshow, i.s.m. choreograaf Martin Butler, Kufi…
JoAnnThis wall illustrates all the ideas for products El Hema designers have concocted. Some will become actual products while others…
28 juni 2007: El Hema Koopavond 2 . Startpunt van de El HEMA zijn Arabische digitale lettertypen en het boek Typographic…
Author Raouf Moussad Basta
Idea scetch: towel with Arabic letter as a hanging device.
Kosmopolis nam in 2008 het El Hema project over van Mediamatic om het te presenteren in Rotterdam en Den Haag
Michel
GilianKassa in de El HEMA winkel Foto El HEMA interieur door Gilian Schrofer / Concern
Michel
Michel
Michel
Michel
El Hema logos (Left: new logo, designed by Wael Morcos. Right: old logo, designed by Tarek Atrissi in collaboration with Huda…
MariekeEl Hema girls!
Marieke
Marieke
Marieke
MichelSaba Habte is the owner of the restaurant Kilimanjaro and she presented Sudanese food
Michel
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
MariekeEl Hema modeshow op de uitmarkt, 24-08-07
Marieke
WillemInside the shop, the pressure on our "sales staff" was high all weekend. Here Marco is demoing the PIN machine to Zara and…
Marieke
Marieke
MariekeDo you like it Halal?
Marieke
JansBuikdansles
Photo by M@pestaartje, found on Flickr
JansChristian Ernsten, Partizan Publik
Jans
JansElena Simons
Mariekeelhema bijeenkomst
Marieke
Similar to Hema's availability of sausages, El Hema will also have sausages ready for sale.
MariekeLater it turned out to be de old El HEMA logo...
MariekeCovering the alif... The logo actually reads EL hema.
Michel
Michel
Ryanne and I worked most Wednesday in el HEMA; Mareen started in December.
MariekeWael and Maria, young Lebanese designers, checking out the hamza-shirts designed by Mandy for the El HEMA exhibition store in 2007
