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Jerry Kuyper has more than twenty-five years of experience directing corporate and brand identity programs. His passion is bringing business and brand strategy to life through creativity and design.
Prior to establishing Jerry Kuyper Partners in 2004, he was a Senior Partner at Lippincott Mercer. Previously he held senior creative positions with leading design and identity consultants including Siegel & Gale, frogdesign, Landor, Saul Bass and Richard Wurman.
In 2006 Jerry collaborated with Joe Finocchiaro to develop a new corporate identity program for Cisco. This work was recently acknowledged as “the best rebranding event in 2006” in a Conference Board review of new visual identities by independent identity consultant, Tony Spaeth.
His clients have included AT&T, Banco Santander, BD, ChevronTexaco, Cunard, Disney, DuPont, ExxonMobil, Fuji Bank, General Electric, Hawaiian Airlines, Humana, JohnsonDiversey, Medco, MetLife, Neuberger Berman, 1996 Olympic Games in Atlanta, Rizzoli, Stanford University, Sultan Bin Abdulaziz Al-Saud Foundation & Humanitarian City, Televisa, Telmex, WGBH Boston and the World Wildlife Fund.
He has designed visual identities for companies including Aqua America, AT&T, Bates Worldwide, Cisco, Cushman & Wakefield, 360° Communications, Singapore Technologies, Times Mirror and Touchstone Films.
He has presented to numerous universities and conferences including the AIGA National Conference, Design Management Institute, The Conference Board and Walker Art Center. He has been invited by Design Institute of Australia to address their forum in Perth in October 2007.
Jerry has a B.S. in Graphic Design from the University of Cincinnati. He completed four years of graduate work at the Basel School of Design in Switzerland. He taught design at the University of Hawaii, Otis Parsons and UCLA Extension. In 1980 he was awarded a Fulbright-Hays grant to teach at the National Institute of Design in Ahmedabad, India.
In 1998 he was selected the Outstanding Alumnus by the College of Design, Architecture, Art and Planning at the University of Cincinnati.