I am working in the toy and game business. What I can bring to the table is the experience of creating innovative concept ideas focusing on kids and those who do not want to grow up.
I got employed in Denmark at LEGO in the front end department as a concept designer for 6 years. Those who hear the name LEGO think only of the brick. But there is so much more about it! From interactive toddler toys to programmable robotics (think of Mindstorms) I worked for the whole range. Visionary ideas are also the bread & butter to keep the daily business going. Even if these innovative ideas do not hit the mass market it makes people tick and tackle their imagination. Working now as a freelancer I provide my experience and service to all companies which like to get input in design and product development. My concepts are based on founded experience, proper research, observing latest trends, never losing eye contact with the consumer, the need of the market and the brand ideology.
Meet me in my greenhouse of ideas!
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Janny