Hendrik-Jan Grievink graduated as an editorial designer from the Sandberg Institute, the postgraduate course of the Gerrit Rietveld academie. His work is best described as visual culture criticism through popular and recognisable images.
Hendrik-Jan is also a writer and editor, and writes on a regular basis for publications and websites such as www.archined.nl and www.nextnature.net. One of his recent projects is Fake for Real; a memorygame about fakeness and reality in our media society. Play the game online on www.fakeforreal.com/
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Can you tell what is fake and what is real? Packed in a perfume style box, the Fake For Real memory game comes with 60 images that playfully visualise the classical theme of fake and real. Is everything that was once directly experienced, now replaced by simulation? Or are reproduction and imitation a natural part of life?
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