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Pillowcase.
The Arabic word 'night' 1001 times printed on a cotton pillowcase.

  • Kussensloop-1001nacht2.jpg

    Kussensloop-1001nacht2.jpg

  • Kussensloop-1001nacht.jpg

    Kussensloop-1001nacht.jpg

What makes your design Hema?

"One Thousand and One Nights" is the most famous and well known tale from the Arabic world.
It symbolizes the mystery and beauty of the Arab World.
So I took it literally and made an typographic translation of it.

What makes your design Hema?

(El) Hema = massproduction and feelgood products
Hema also want to be 'arty' in a way, they gave art student the oportunity to make Hema-design.
I think this product fits in perfectly. But has an Arabic touch.

Who is your target market?

In fact the 'ordinary' Hema customers and people who are inetresetd in the Arab culture and Arab people witch an modern view.

How did you think of this idea?

I was sleeping in my bed and suddenly I had this idea, so I went out of bed to wrote it down...
I used a selfmade font which already existed before I desigden this pillowcase.

Describe the materials and techniques you will need to produce your design.

Cotton pillowcase size: 60 x 50 cm
Silk-screen print (Zeefdruk, Dutch) But if there's an other way to print on cotton, is fine as well
ink: black and magentha

What kind of help do you need in producing your design?

tools for silkscreen print (or an other way to print cotton)
white cotton pillowcases