http://www.mediamatic.net/id/104862009-06-30T12:01:31+02:00Crafter ManifestoMediamatic Lecture<p>During this lecture Ulla-Maaria Mutanen (University of Helsinki, Finland) talked about her idea on why we enjoy making things.</p><p>Ulla-Maaria is the author of the <em>Crafter Manifesto</em> in which she has been trying to pin down what is driving the increasing popularity of crafting for a while now. This is what she has got so far:</p>
<p>1. People get satisfaction for being able to create/craft things because they can see themselves in the objects they make. This is not possible in purchased products.<br/>
2. The things that people have made themselves have magic powers. They have hidden meanings that other people can’t see.<br/>
3. The things people make they usually want to keep and update. Crafting is not against consumption. It is against throwing things away.</p>
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<p>4. People seek recognition for the things they have made. Primarily it comes from their friends and family. This manifests as an economy of gifts.<br/>
5. People who believe they are producing genuinely cool things seek broader exposure for their products. This creates opportunities for alternative publishing channels.<br/>
6. Work inspires work. Seeing what other people have made generates new ideas and designs.<br/>
7. Essential for crafting are tools, which are accessible, portable, and easy to learn.<br/>
8. Materials become important. Knowledge of what they are made of and where to get them becomes essential. </p>
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<p>9. Recipes become important. The ability to create and distribute interesting recipes becomes valuable.<br/>
10. Learning techniques brings people together. This creates online and offline communities of practice. <br/>
11. Craft-oriented people seek opportunities to discover interesting things and meet their makers. This creates marketplaces.<br/>
12. At the bottom, crafting is a form of play. </p>
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</a><span class="caption-inline"><span class="title"><a title="Click to get a larger image - Ulla-Maaria Mutanen - Mediamatic.net" href="/10576/en/ulla-maaria-mutanen">Ulla-Maaria Mutanen</a></span></span></span></p>
<p>Ulla-Maaria Mutanen is researcher at the University of Helsinki.</p>
<p><a href="http://hobbyprincess.com,">hobbyprincess.com,</a> "Notes on fashion, crafting, and technology" is her blog.<br/>
<a href="http://thinglinks.com">thinglinks.com</a> is the thinglinks project that you can use to make universal resource identifiers for your craftsy <a href="http://www.wired.com/wired/archive/12.10/view.html?pg=4">spimes</a>.<br/>
<a href="http://www.edu.helsinki.fi/activity/people/umutanen">academic homepage</a> at he University of Helsinki</p>-4.9098252.3758ARTEFACTeventlecture1