http://www.mediamatic.net/id/356142010-11-10T07:43:09+01:00e-Fashion SalonPimp your outfit and your profile<p>What do we wear these days? And how do we present ourselves online? Leah Buechley (USA), Marina Toeters, Jennifer Delano and elfriendo helped the participants to flaunt our fanciest selves.</p><h2>Meet the Designers</h2>
<p><strong>Leah Buechley </strong>(USA) is a specialist in wearables and designer of the Lilypad Arduino, an e-textile construction kit. She told us all about the uses of new electric designer materials in e-Fashion and wearables, and demonstrated an array of new materials.</p>
<p><span class="inline-image-wrapper ui_animateFigureCaption"><a href="http://www.mediamatic.net/80458/en/leah-buechley-flexing-her-bend-sensor-at">
<img src="http://fast.mediamatic.nl/f/sjnh/image/298/80458-400-360.jpg" height="360" width="400" alt="" title="Leah Buechley flexing her bend sensor at Mediamatic" playable="1"/>
</a><span class="caption-inline"><span class="title"><a title="Click to get a larger image - Leah Buechley flexing her bend sensor at Mediamatic - Mediamatic.net" href="/80458/en/leah-buechley-flexing-her-bend-sensor-at">Leah Buechley flexing her bend sensor at Mediamatic</a></span></span></span></p>
<p><strong>Marina Toeters</strong> (NL) is a fashion designer who worked with technicians to create a garment where fashion and technology become one. She showed her "by-wire experiments" and a project she did for Philips: <br/>
<a href="http://www.by-wire.net">The Lumalive project</a>. </p>
<p><span class="inline-image-wrapper ui_animateFigureCaption"><a href="http://www.mediamatic.net/34775/en/picture-from-leah-buechley">
<img src="http://fast.mediamatic.nl/f/sjnh/image/544/34775-400-300.jpg" height="300" width="400" alt="" title="Picture from Leah Buechley" playable="1"/>
</a><span class="caption-inline"><span class="title"><a title="Click to get a larger image - Picture from Leah Buechley - Mediamatic.net" href="/34775/en/picture-from-leah-buechley">Picture from Leah Buechley</a></span></span></span></p>
<p><strong>Jennifer Delano</strong> is director of <a href="http://www.theartistadvice.com">The Artist Advice</a>, creates fashion for <a href="http://femisfashion.nl">Femis Fashion</a> and is a regular blogger for <a href="http://www.360fashion.nl">360 Fashion</a>.<br/>
Last month she organized the first <a href="http://metalive.wordpress.com/2008/02/25/first-fusion">Second Life Real Life fashion show in the world</a> and she told us all about this unique project.</p>
<p><span class="inline-image-wrapper ui_animateFigureCaption"><a href="http://www.mediamatic.net/80457/en/elfriendo-presentation-at-mediamatic">
<img src="http://fast.mediamatic.nl/f/sjnh/image/846/80457-400-301.jpg" height="301" width="400" alt="" title="elfriendo presentation at Mediamatic" playable="1"/>
</a><span class="caption-inline"><span class="title"><a title="Click to get a larger image - elfriendo presentation at Mediamatic - Mediamatic.net" href="/80457/en/elfriendo-presentation-at-mediamatic">elfriendo presentation at Mediamatic</a></span></span></span></p>
<h3>elfriendo</h3>
<p>The Digital Methods Initiative from the University of Amsterdam and the Govcom.org Foundation present their latest project: elfriendo. elfriendo is a MySpace related service. It's designs for people who have no time to fill in a profile, or would like to save time blending in with other fans of a certain interest. Read more about elfriendo <a href="http://www.mediamatic.net/artefact-33023-nl.html">here</a></p>
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Jennifer Delano</p>-ARTEFACTeventsalon1