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Imagine an Arabic HEMA store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA.

In the spring of 2008 the cultural organisation Kosmopolis will adopt the El HEMA.

The exhibition has been extended till January 6, 2008.

El HEMA curiously and freely approaches the possibility of an Arabic HEMA. Not explicitly an Islamic HEMA- we are more interested in Arabic-Dutch cultural exchange.

 
  • Competition: Amsterdam, Mediamatic Post CS

    El Hema Design Competition

    Have a look at the 110 entries, the 30 nominees and the prize winners

    20 Jul 2007 3 Nov 2007

    El HEMA needs products. Wonderful, functional, simple, beautiful products. Mediamatic only ...

  • Exhibition: Amsterdam, Mediamatic Post CS

    El Hema — Exhibition / Store

    Arabic - Dutch retail heaven

    24 Aug 2007 6 Aug 2008

    What would an Arabic Hema look like? Halal sausage? Arabic chocolate letters? Affordable high ...

    20 comments

  • Persaandacht

    El HEMA in de media

    Televisie, radio, kranten en andere media

    Overzicht van media-aandacht voor El HEMA.