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Amsterdam, Mediamatic Post CS

Self Representation Kick Off

Beauty Parlour #1

Beauty Parlour was a public meeting in preparation of a ikikik! (Mememe!). ikikik! was an exhibition about self-representation on the net. Instead of shopping all day long just to find the perfect outfit, we asked ourselves how we can enhance our digital self representation?

two things were important here:
1. How to improve myself
2. How to present myself

People are getting Googled and Facebooked all the time. The Beauty Parlour series was all about how to optimize, fashionize and style the images that POP UP on the searchers screen!

with:

Let it Begin!

This Kick Off was part of the exhibition of self representation on the internet named ikikik!, following El HEMA and Gastarbeider Dating.

Two lectures were given on the subject.
Katja Novitskova gave an introduction on self representation. for more information on Katja, please visit this website.
George Beentjes presented some very interesting applications of injectables. For more information, go to [ www.mandragora.nl mandragora.nl].

beauty parlour 01 at Mediamaticbeauty parlour 01 at MediamaticKatja Novitskova

+++Meet the user
60% of the users of search engines don't look further then the first page, 90% comes to page 3.
About 80% of the users that type their name on the internet, finds it. In more then one out of three cases it's indeed about themselves, but in all the other cases it's information about someone else with the same name. Besides, how accurate is the information that is found on the internet and how easy is it to manipulate?
Written texts that are self found have a reliable appearance.

beauty parlour 01 at Mediamaticbeauty parlour 01 at MediamaticGeorge Beentjes

Some more statistics

A lot of people Google new acquainted friends. 27 % does this with business contacts, 15% with private contacts. Most human resource managers use the internet to check people.
Perhaps it's wise not to only buy nice business suits but also have a digital business suit.

And also check out this website on self representation: