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Amsterdam, Mediamatic

Professional Representation

Beauty Parlour #08

Elsa, Rustan and Stefan present their project: Gift service

Chris Juta introduces the system of Symfoia, a professional way for people and organizations to work on their self representation.

  • Symfoia 3 areas of identity development

    Symfoia 3 areas of identity development

  • Viola06-03-08.pdf

    Viola06-03-08.pdf

Chris Juta works at Symfoia:

Symfoia provides professional advice to businesses.
When looking at professional self-representation, the theory of Symfoia reflects the need for research on a deeper level.
In self representation, Identity and Image do not always align, but depend on communication, behavior and symbols.

The roles that go with the representations of the selves uses psychosocial diagnostic to complete every goal a person or organization might have.
Symfoia measures "softskills": aspects of attitude, behavior, thinking and
feeling, that you don't see on someone immediately, but which you can
instinctively feel.

www.symfoia.com

Elsa, Rustan and Stefan about their work:

"We tend to deliberatly expose ourselves to the whole world via internet.
And it can be useful to be aware of it.
We provide a gift service that transfers his/her online identity onto objects. (mugs, buttons, etc...)
Give us the name of the person to who you want to offer the gift.
We then collect and edit all the online information we can find about this person.
The final result is... surprising."

  • Symfoia representations of the self

    Symfoia representations of the self

  • beauty parlour 08

    beauty parlour 08 -

    Viola and Chris Jutta
  • Online Identity Giftservice: Elsa, Rustan and Stefan

    Online Identity Giftservice: Elsa, Rustan and Stefan

  • beauty parlour 08

    beauty parlour 08 -

    elsa, rustan and stefan