Im a student at the American University in Dubai, and I will be doing my internship at Mediamatic this summer, working on El Hema project.
The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...
A poem called "al-khamra" by Abu Nawas meaning " alcohol" is used in the labels for these wines. The word " nabeeth" meaning "wine" is placed on every label but in different colors according to the...
T-shirts designed using the arabic typefaces. Still in the process of experimenting with the type and the positioning as well as producing prototypes.
2 augustus 2007: De El HEMA gaat over digitale letters, dus een Arabische chocoladeletter kan en mag niet ontbreken. Dit is het allereerste prototype van de mal om Arabische chocoladeletters te maken.
El Hema modeshow op de uitmarkt, 24-08-07 Tijdens UitMarkt 2007
"Kaas" t-shirt done for el hema. " Kaas" meaning "cheese" is spelled using both arabic and roman letters with the mix typeface.
