Alexandros Gavrilakis
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Sereal Designers.jpg

The perceptual ability of the individual is determined by culture, education, environment and the historical conditions in which it was formed. His mental process also establishes the uniqueness of the individual. The object of perception always has as many possible interpretations, as there are different conditions that define the angle. Everything is in the visible world, and the world of ideas, open to infinite different approaches. Based on these general principles, Sereal designers dive into the world of inherent contradiction and grapple to highlight the ambiguous status of the words “interesting” and “boring”. Moreover, these two words, being only a verbal process of representing ideas, do not suggest a conflict or disagreement, but an agreement and an even more interdependent relation.