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Arden at Checkpoint De Fietsfabriek during the ikCam Alleycat

Where was this made?:

This picture was taken at the Mini Alleycat at checkpoint De Fietsfabriek, Haarlemmerweg 137 with the Mediamatic IkCam. Riders go through the city with a list of addresses where they take a picture of themselves with an ikTag. After they take their finish photo, their total time is calculated automatically and their results can be found on the Leader Board.