Meeting the Challenges of Design Leadership

a conference on Design Management

29 Mar 2006
31 Mar 2006

How does a company lead with design? How do you lead designers? How do you maintain strong business plans without compromising your design? Design directors talk with design directors.

Keynotes include:
A question of choice by Stefano Marzano, CEO Philips Design,
Myth-Busting Design Leadership: A Self-Critical Exploration of the Actual Status by Tim Selders, PARK co-founder, and Paal Smith-Meyer, creative director for LEGO,
More than a Fresh Lick of Paint: Great Relationships Build Great Brands by Pat Kinsley,
Designing an Identity for Continuous Change by Christine Hesse (Hesse Design) and Carl Pfeffer (Zapp AG).

for the full programme, visit the bmi website.

related items:
www.dmi.org/dmi/html/conference/europe06/conference.htm