Cultuur 2.0 Programme

International conference and lab

30 May 2007
31 May 2007

Cultuur 2.0 is a challenge, a 2-day international conference and laboratory to introduce a Web 2.0 mindset into the creative processes and strategies of cultural institutions.

‘Cultuur 2.0’ borrows from Web 2.0, the new generation of internet applications and practice that emphasize generating, sharing and classifying content, collective intelligence, collaboration, sharing, reviewing, ranking, rating, and empowering users. In which ways can such developments be applied in the cultural sector? Will cultural institutions generate other forms of content or approaches by embracing the 2.0 mindset and connecting to the active internet user - or would this mean the end of culture as we know it?

On Wednesday May 30 we will welcome approximately 100 participants in Felix Meritis on the Keizersgracht in Amsterdam for a conference day that will hopefully stimulate & irritate. Our speakers will bring us to the length and breadth of Web 2.0 and all it's perceived wonders and threats. Key speakers from the business world, government policy and cultural sector will include Charlie Leadbeater, author of the book-in-progress WeThink.

Provisional programme day 1

Day 1 conference

10:00- 10.15
Introduction Cultuur 2.0 & Web 2.0 by the day's moderator Ola Ahlvarsson CEO and co-founder of Result International.

10:15 – 10:35
Cabinet Online revisited
The Online Cabinet that resigned on 29 October 2001 in Felix Meritis reacts to the term ‘cultural citizenship, introduced by the Netherlands Arts Council, and its relationship to 'Web 2.0'. In the course of the conference a few ministers of the online cabinet will consider recent policy around Citizenship 2.0. The Cabinet Online will spend the day reflecting on the response to the question: Citizenship 2.0, blessing or punishment?

10:35 – 11:40
Charles Leadbeater speaks about collective intelligence, wisdom of crowds and innovation by the crowd, for the crowd. Leadbeater is the author of the forthcoming book We think on the power of mass creativity. Ola Ahlvarsson will moderate a Q&A session with conference participants.

11:40 – 11:55
A video interview with Andrew Keen author of The Cult of the Amateur. Keen debates how a sea of amateur content threatens to swamp the most vital information. In a 2006 essay Keen's equated Web 2.0 with Marxism. A view not shared by all.

12:00 – 1 pm

1 pm - 1.20 pm
Eboman illustrates his audiovisual sampling projects and the issues raised about intellectual property.

1.20 pm – 2.05 pm
Boris Veldhuijzen van Zanten interviews Web 2.0 entrepreneurs & developers.

2.05 pm – 2.35 pm
Bob Stumpel gives a fast-forward, sideways and backwards overview of Web 2.0 initiatives and companies.

2.35 pm - 3.05 pm
Sander Dullaart of gives some insights in co-creation.

3.05 pm – 3.15 pm
Coffee/tea break

3.15 pm– 4 pm
Debate: Amateur v Professional
What are the effects of the growing role of the amateur/user on the quality of culture, when it comes to generating, creating and producing content?

4 pm – 4.30 pm
Cabinet Online: Citizenship 2.0
Cabinet Online comes up with its response to the questions: Citizenship 2.0, blessing or punishment?

4.30 pm – 4.45 pm
Book launch Uncommon Ground
The new book published by Virtueel Platform in conjunction with HKU and Arts Council England.

4.45 pm - late

The second day of Cultuur 2.0, Thursday 31 May, takes the form of a Lab. Each scenario lab brings together representatives from the world of Web 2.0 & the arts or Web 2.0 and Cultuur. Together they cooperate, learn, clash or perhaps even melt together. The scenario workshops examine the questions raised by the ‘scenario – holders’ in relation to applications of the Web 2.0 school of thought to the way they run their business or develop policy.

The following scenarios are currently fixed:

Scenario LAb Canon 2.0/ Rijksmuseum
Scenario LAb Broadcasting 2.0/ VPRO Digitaal
Scenario LAb Film 2.0/ NFTVM
Scenario LAb Fund 2.0/ Digitale Pioniers

The fifth and last scenario is entitled 'Scenario LAb 2.0²'. It will be moderated by Mediamatic’s director Willem Velthoven, and will examine the next level of using Web 2.0.

During the conference an exhibition will take place that offers examples of Cultuur 2.0 applications and crossovers from across the globe.

Cultuur 2.0 takes place on 30 and 31 May 2007 in Felix Meritis, Keizersgracht 324 in the centre of Amsterdam.

Cultuur 2.0 is a project of Virtueel Platform, the sector institute for new media.

More news about Cultuur2.0 you can find at the blog:

Cultuur 2.0 is made possible with the financial support of the Ministries of Education, Culture and Science and Economic Affairs.

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