Zo niet, dan toch

First virtual festival ever

7 Sep 2013

Sharks in the IJ? A new fountain on the Buikslotermeerplein? Loud concerts in the Tolhuistuin?


Virtueel festival Zo niet, dan toch 2 - Hacking the physical space.

“Zo niet, Dan toch” is the first completely virtual festival ever, presenting Augmented Reality [AR] and location based projects. A one-time, one-day event in Amsterdam North on Saturday September 7th organised by artist Sander Veenhof and designer Klasien van de Zandschulp. The festival operates on the cusp of technology and art, with the goal to present the virtual as a new stage and to show what AR can really do, besides the well known commercial usage of the ‘buy now’ button. Art forms can get new meaning by being presented on this virtual stage where everything is allowed. A stage that is accessible to all, the ticket being free and already in everyone’s pocket anyway: the smartphone.