Easy. Hygienic. Fast.
At home women can easily sit down to pee, however in public toilets the seats are often dirty and women are "hovering" in order to prevent sitting down. On top of that, it is not uncommon...
Convicare Smart Careproducts is a company providing among other products Urinelle, a FUD that enables women to pee from a standing position in uncomfortable situation when sitting is not an option