Food Futurism

Odorama: Thursday Dec. 8 20:00

If it is true that people ‘think, dream and act according to what they eat and drink’, one should also say that this is true for what they smell. After all, it is our olfaction that guides most of our eating experiences. With the experimentalist ‘Futurist Cookbook’ in mind, we will take a multi-sensory approach and re-think the relationship between food and our sense of smell.

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Odorama is curated by Caro Verbeek.


Contatto by Giulia Soldati - Contatto is a new culinary culture that advocates a change in the current culture of food, challenging the existing one, which neglects essential sensorial experiences. Contatto provides a new approach to the materiality of food, proposing new ways of preparing and consuming food. Giulia Soldati


Marije Vogelzang - is it food if you can't eat it?
What is the toolbox for designers working with food and how can we use the senses to act, communicate and shape a new food culture? A talk about the (philosophical) questions regarding food/eat - design and the senses.

Dr. Garmt Dijksterhuis - 'thwart cooking' and eating experiences
Inspired by the strict Futurists do's and don'ts in regard to dining and eating, Dijksterhuis worked together with creatieve chef Jasper Udink ten Cate to create 5 'thwart cooking' postulates, that aim to spawn the discussion about personal eating experiences.

Dr. Sanne Boesvelt - eating with the nose
How our nose guides our eating behavior, by signalling foods in the environment and steering our appetite.

Futurist Cookbook

The Futurist movement recognised that people 'think, dream and act according to what they eat and drink'. Futurist movement's founder F.T. Marinetti published the Futurist Cookbook in 1932; a provocative work about art disguised as an easy-to-read cookbook. The book developed recipes emphasising not only on food but also the importance of smell and tactile experiences. It incorporates the use of perfume, abandoning the use of fork and knives and the importance of aesthetics.

Futurist Dinners

In the end of December Caro Verbeek, Mediamatic, Giulia Soldati and Cateringa & Kompanen will work together to create 5 reenactments of the Futurist Dinners. Tickets for the evenings will go on sale by the beginning of next week. Go here for more information and dates.


Futurist Dinner Party - The Futurist Cookbook (La Cucina Futurista) was published by F.T. Marinetti in 1932

Odorama: Food Futurism
Thursday Dec. 8, 20:00
Mediamatic Biotoop, Dijksgracht 6, Amsterdam
Tickets: Students €5,- / Pre-sale €7,50 / Regular €10,-
Preceding the event you can grab something to eat and drink at Mediamatic ETEN

Coming Up

30 Nov. Materialisation in art and design | 9 Dec. - Zuursalon: The Waste edition | 15 Dec. - Regeneration - Biotalk

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