Masters of Intervention #5

1 Jan 2008
31 Dec 2008

In cooperation with the Institute for Interdisciplinary Studies (University of Amsterdam) and the council of Amsterdam, the Office for Social Engineering will present the most original contemporary thinkers on intervention during four monthly meetings. The series Masters of Intervention is the public part of the Amsterdam University module ‘Intervention in the big City': four city problems, four student teams, four months, four solutions.

In this episode Dick de Lange (creative director, Saatchi & Saatchi advertising agency) will speak about the unbridled power of ideas and the crucial role of branding in the design of Amsterdam.