Marie-Claire Springham

Heaven Scent

You can now resurrect the unique smell of your deceased loved one, for $600.

So we’ve seen smell dating. But it turns out that is just the first whiff of what’s to come in terms of personal odour and relationships. French company Kalain now offers a service that promises to reproduce the scent of your deceased loved one, for the tidy sum of $600.

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The Scent of Amsterdam - Klara explaining during the workshop The Scent of Amsterdam Leonie Alpheus

 

Project founder Katia Apalategui had the idea when she saw her grieving mother smelling her dead father’s pillow case. From teenagers stealing their crush’s hooded sweatshirt because it “smells like them” to love poet Pablo Neruda describing how “better than any word, is the pulse of your scent,” we know that the smell of a loved one is powerful, personal and evocative.

All Kalain needs is a T-shirt from which they “take the person’s clothing and extract the odour which represents about a hundred molecules – and reconstruct it in the form of a perfume in four days,”. They say that their method is accurate enough to bring someone we are infatuated with to mind, providing reassurance and maybe some comfort.

Could this help with grieving loved ones? Researchers at the University of British Columbia's psychology department found that you can reduce your stress levels by smelling your partner's clothes. As unorthodox as this project may seem, maybe it could also be a gentle step towards letting go.