Fragrance can be an invisible part of our personal style and have a powerful effect on how people see and remember us. In a world where we continue to stereotype gender, the perfume industry both suffers and profits from normative ideas around scent. In the quest to define the male smell from a biological and cultural perspective, we ask several thought provoking questions:
Are there specific smells that make the male body smell different from the female? Which pheromones and chemicals produce the masculine smell? What does a group of male soldiers smell like when they come home from a mission? Would a person's scent change during a gender transition? And why does a mens dressing room have such a distinctive odeur?
This edition of Odorama is curated by Frank Bloem. Odorama is a concept by head curator Caro Verbeek and a collaboration with co-curators Frank Bloem and Sanne Groeneveld.
Emily Burdfield Steel
Emily Burdfield-Steel is an Assistant Professor at the University of Amsterdam (UvA). She studies the chemical ecology of insects, specifically, how they use scents and odours to attract and locate mates, as well as defend themselves from predators. She is particularly interested in how these different types of communication shape evolutionary processes. She previously worked in both Finland and the UK, and is a founding member of the Evolution in Action project which works to create teaching materials for schools and help people of all ages understand how biological interactions shape and maintain biodiversity.
From his scientific background the artist Boris Raux kept an intense drive for research. During the past fifteen years, he produces what he calls, The Olfactory Chronicles. He tries endlessly to grasp a better understanding of our world and of our society. This task is obviously impossible so he faces the situation with humour and accepts to lost everything into volatile scents. His practice evolves from four areas of investigation, the common goods, the common places, the uncommon bodies and the common myths to create, nowadays, performative sculptures that might be describe as factories of common olfactory experiences.
Frank BloemFrank Bloem is an artist who uses scent as his primary medium. He studied Fine Arts at the Rietveld academy. In the summer of 2016 Frank changed his focus from visual art to olfactory based works. He started The Snifferoo, a perfume laboratory and a place for education and experiments in the realms of scent. This led to various commissions from personalized perfumes to the recreation of elephant smells for the Amsterdam Zoo.
Odorama: The Male Haze
Friday, the 24th of October
Mediamatic Biotoop, Dijksgracht 6, Amsterdam
Tickets: Full price €7,50 | Artist / Student / Stadspas €5,25 | +€2,50 at the door | (including €1 administration fee)
*We give a discount to students and artists. If this applies to you we will ask to see your kvk nr/portfolio or student card for this option. For questions please send an email to firstname.lastname@example.org.
You will receive a 25% discount on our 3-course menu at Mediamatic ETEN upon presentation of your ticket! Only valid on day of event.