Little Red Riding Hood and the Smell of Fear

Odorama 36 - with Frank Bloem, Dik van der Meulen, Jasper de Groot, Jonas Klinkenberg and Jan Jedenak

23 Jan 2020

“What great big nose you have, grandma?”
“All the better to smell you with, my dear.”

This evening we will research the smells in fairytales. Often meant to frighten children, one of the genre's staple smells is fear. We have invited our speakers to delve into this scent as we discover other ways smells tell a story. Can smell enhance the experience of a fairytale? And did you know amusement parks and cinemas use smells to influence guests? We will look at this topic through the lens of Little Red Riding Hood. We will smell of the flowers that caused Riding Hood to go off her trail and sense the Wolf's fur. 

Tickets / Facebook


Little Red Riding Hood vintage illustration -

Jan Jedenak and Jonas Klinkenberg 

Jedenak and Klinkenberg are Germany-based artists and performers. They are involved with Mediamatic's Olfactory History of Oosterdok project. One of their ongoing projects 'Private Dreams and Public Nightmare' is a immersive installation that researches occult fears and dreams. The project incorporates ghost stories and other-worldly events. During the lecture, Jedenak and Klinkenberg will perform a seance and try to talk to Little Red Riding Hood. 

Jasper de Groot

Jasper de Groot is an Utrecht-based researcher. He studies the underestimated human sense of smell, in particular the human capacity to communicate fear. In his research, Jasper integrates approaches from psychology to neuroscience, genotyping and chemical analysis.

Dik van der Meulen

Van der Meulen is a writer and researcher that works with the ARTIS zoo and has written a book about the relationship between wolves and humans. His book was awarded the Jan Wolkers prize in 2017. 

Frank Bloem

Bloem is a resident perfumer and does weekly workshops at Mediamatic. He will talk about some of the smells that amusement parks spread to influence their guests and the important smells present in the story of Little Red Riding Hood.


Odorama: Little Red Riding Hood
Thursday, the 23th of January
Start 20:00
Mediamatic Biotoop, Dijksgracht 6, Amsterdam

Tickets: Full price €7,50 | Artist / Student / Stadspas €5,25 | +€2,50 at the door | (including €1 administration fee)

*We give a discount to students and artists. If this applies to you we will ask to see your kvk nr/portfolio or student card for this option. For questions please send an email to