“He who travels one thousand kilometres from home should not eat goji.”
This ancient Chinese proverb, which warns those who have travelled far from their lovers to avoid the goji berry, tells us much of what we need to know.
The goji berry is famed in China for arousing its consumers. Said to increase libido in both men and women due to its ability to boost testosterone levels, the berry is nicknamed ‘the happy berry’ in China. The goji berry has also been used in medicine to treat erectile dysfunction as it is said to strengthen the adrenal system, which, as the controller of sex hormones, is often thought to be the body’s centre of sexual energy.
The Goji berry bush is often used as a food source and playground for sparrows. Deemed sacred to Aphrodite, Sparrows are considered to be among the most lustful of birds: perhaps this connection between goji berries and eroticism has also disseminated into our culture.