Scent Design:

Just InSense

Frank Bloem

16 May 2025

Imagine the quiet scent of a monastery library, old parchment mingled with the spicy aroma of dried herbs and resins. Mediamatic will open its doors on the evening of Friday, May 16th, introducing its new concept: the Open City Monastery. To complement this, Frank Bloem has designed a unique incense scent. 

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Frank creating a scent - Sandra Ruiz Castroviejo

With: Frank Bloem
With:

Guests will be welcomed through the Aroma Lab doors, a central space within our building dedicated to experimentation and play. Here, you can experience Frank's incense in a surprising and immersive way. The scent will also be available for purchase during the opening night and subsequently at our Aroma Lab.

Frank Bloem

Frank Bloem is an artist who uses scent as his primary medium. He studied Fine Arts at the Rietveld academy. In the summer of 2016, Frank changed his focus from visual art to olfactory-based works. He started The Snifferoo, a perfume laboratory and a place for education and experiments in the realms of scent. This led to various commissions from personalized perfumes to the recreation of elephant smells for the Amsterdam Zoo.

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Frank Bloem voor een deel van het geurorgel - Anne Lakeman

With: Frank Bloem

Tickets

You can get your free entrance tickets here!

Information

16th of may, 18:30 - 21:30
Enjoy this installation during the Open City Monastery evening on the 16th of May. Click here to reserve your free entrance ticket!
For questions please e-mail program@mediamatic.nl.