Phygital Seasoning
Phygital Seasoning is the first prototype exploring a future-proof food system that challenges how we define, design, and experience food. It is a mixed-reality spatial design that uses augmented perception to influence how we taste — not by changing ingredients, but by changing the sensory context around them.
Phygital Seasoning is a research interactive installation that creates a physical taste sensation without showing edible ingredients or releasing their scent. By merely looking at five expressive faces on screen this already activates our taste neurons in our brains. ‘Digital Seasoning’ reminds us that elements like colour, texture and facial mimicry can create or intensify the perception of taste. The installation will be open to visitors during our open daily tours from 14h from Monday to Friday.
At its core lies the Mono-Product concept: a single, nutritionally optimized base food that can be digitally “seasoned” through light, sound, color, and scent to suit individual preferences. Instead of endless physical variations - pre-sweetened yoghurts, flavored sodas, chips or other ultra-processed foods - one base product can become endlessly adaptable, reducing overproduction, waste, packaging, and marketing excess.
Phygital Seasoning redefines taste as a designed experience of perception, not ingredients. It demonstrates that taste happens not only on the tongue, but in the brain and shows the future application possibility. By combining insights from neurogastronomy and sensory science with speculative design, this work proposes a new relationship between humans, technology, and food.
Sensoverse
Sensoverse is a research and design studio that explore the future of food through the lens of sensory perception.
Led by sensory food designer Laila Snevele. Laila specializes in sensory experiences for the best chefs to implement sensory knowledge in their gastronomic storytelling. She uses speculative design as a tool to arrive to innovative ideas for the future. Laila actively shapes the future of food and restaurants, inspiring groundbreaking concepts that redefine tradition and our vision of food.
Clean Lab
At Mediamatic, Clean Lab is a Living Lab dedicated to ecological experimentation through food, fermentation, and circular systems. Artists-in-residence use the space to prototype new material and metabolic relationships: working with microbes, waste streams, soil, and living processes as collaborators. Through tastings, workshops, and public interventions, research becomes tangible, sensory, and shared.
Information
- 20th February 2026 - 15th January 2027
- Monday - Friday 12:00 - 17:30
- Clean Lab
