Friday 26th Sept 08

Revisit the day with our online videos. Including Matt Costello, Katarina Skoberne, Loic Le Meur, Werner Vogels

PICNIC Club
8.00-9.00
Get up early for the best networking on the planet. (for detailed programme of breakfast meetings, see PICNIC Club agenda.)

Welcome and Introduction
9.15-9.30
Monique van Dusseldorp PICNIC Programme Director

Celebrating Creative Genius- Across Media
9.30-10.00
Matt Costello is a writer and games developer whose bestselling and award-winning work crosses all media, meshing gameplay, technology and story. He has written the classic game The 7th Guest and a series of award-winning games from Doom 3 to children’s games, role-playing and board games.


Matt Costello at PICNIC08: Celebrating Creative Genius- Across Media from PICNICCrossmediaweek on Vimeo.

Celebrating Collaborative Creativity - A Showcase of Creative Production
10.00-11.00
In this fast paced session, several examples of collaborative creativity are under review – what processes and business models appear? What changes will occur in the movie, music, publishing and advertising industry?
Moderator Laurent Haug Entrepreneur and co-founder LiftLab


Panel Discussion at PICNIC08: Celebrating Collaborative Creativity from PICNICCrossmediaweek on Vimeo.

Matt Hanson a filmmaker, working on the open-source
movie project A Swarm of Angels.


Matt Hanson at PICNIC08: Celebrating Collaborative Creativity - A Showcase of Creative Production from PICNICCrossmediaweek on Vimeo.

Ton Roosendaal , founder of Blender, an open-source, cross-platform suite of tools for 3Dcreation.


Ton Roosendaal at PICNIC08: Celebrating Collaborative Creativity - Showcase of Creative Production from PICNICCrossmediaweek on Vimeo.


Katarina Skoberne is the co-founder and managing director of OpenAd.net, ‘The World’s Biggest Creative Department’.


Katarina Skoberne at PICNIC08: Celebrating Collaborative Creativity - A Showcase of Creative Production from PICNICCrossmediaweek on Vimeo.

Pim Betist a music lover and founder of SellaBand, an audience-supported business model for bands.


Pim Betist at PICNIC08: Celebrating Collaborative Creativity - A Showcase of Creative Production from PICNICCrossmediaweek on Vimeo.

Eileen Gittins founder and CEO of Blurb, has built a creative publishing platform that makes it easy for anyone to design, publish, share and sell real, bookstore-quality books.


Eileen Gittens at PICNIC08: Celebrating Collaborative Creativity - A Showcase of Creative Production from PICNICCrossmediaweek on Vimeo.

Cofee Break
11.00-11.30

Can You See What I Know
11.30- 12.10
Artists, scientists and designers are exploring a new world of software aesthetics and developing new languages for interactive and visual expression. How can we make information intuitively meaningful?
Ben Cerveny is a strategic and conceptual advisor to Stamen, specialists in creative visualization. He is a highly regarded experience designer and conceptual strategist


Ben Cerveny at PICNIC08: Can you see What I know? from PICNICCrossmediaweek on Vimeo.

Jose Louis de Vicente is a researcher and writer at the Medialab-Prado with a keen interest in crossovers between art and information processes


Jose Louis de Vicente at PICNIC08: Can you see what I know? from PICNICCrossmediaweek on Vimeo.

Paul Wouters is the programme leader of the Virtual Knowledge Studio for the Humanities and Social Sciences (Royal Netherlands Academy of Arts and Sciences)


Paul Wouters at PICNIC08: Can you see what I know? from PICNICCrossmediaweek on Vimeo.

Join the Video Conversation – The Story of Seesmic
12.10-12.30
Loïc LeMeur presents Seesmic, a video chat service with threaded video conversations, and conversations on everything, including what’s happening at PICNIC.
LoÏc Le Meur founder and CEO of Seesmic, is a French serial entrepreneur and hugely popular blogger who recently moved to Silicon Valley to launch the next-generation conversation tool.


Loïc Le Meur at PICNIC08: Join the Video Conversation: The story of Seesmic from PICNICCrossmediaweek on Vimeo.


Jim Stolze at PICNIC08: The virtual happiness project from PICNICCrossmediaweek on Vimeo.

Lunch at the PICNIC Club
13.00-14.30

Paint the World Orange
14.30-14.45
Launch of a national re-branding initiative by the Dutch Government. Who has the best idea to brand the Netherlands internationally?
Bas Verhart Co-Founder PICNIC, Member Innovation Platform
Marcel Wanders Designer, Entrepreneur, and Chair of the Jury
Frank Heemskerk Minister for Foreign Trade, the Netherlands (by video)


Paint the world Orange at PICNIC08 from PICNICCrossmediaweek on Vimeo.

Trends of our Time
14.45-15.05
Voyeurgasm, time compression and the fountain of youth: a sparkling presentation by leading trend analyst Michael Tchong on some of the main consumer trends of our time.
Michael Tchong Founder, Ubercool


Michael Tchong at PICNIC08: Trends of our Time from PICNICCrossmediaweek on Vimeo.

What will Google do?
15.05-15.30
Google’s European Director will talk about some of the company’s newest initiatives and strategies. From Android to Adsense and from Streetview to bringing internet by satellite to Africa. With a special focus on Google’s European business and development strategies
Gisel Hiscock Director Business Development, Google EMEA


Gisel Hiscock at PICNIC08: What will Google do? from PICNICCrossmediaweek on Vimeo.

Coffee Break
15.30-16.00

The Future of Mobile - Industry Leader Interview
16.00-16.25
In a world of ubiquitous connections, we can talk, work or play at any moment.
Moderator Kara Swisher famed technology columnist and
host of The Wall Street Journal’s AllThingsD.
Guy Laurence CEO of Vodafone Netherlands, made his career in the media business and is now building bridges between the media, entertainment and communications industries.


The future of Mobile - Industry Leader Interview Guy Laurence from PICNICCrossmediaweek on Vimeo.

The Future of Business Creation
16.25-17.00
How can we make sure that all creative forces that are arising can focus on building new waves of great products and services? How can you build a business around ideas instead of access to resources? In this closing keynote we will engage in conversations about how business creation is changing radically, how new businesses models remove the need for big investments and allow for a focus on building long term sustainable businesses.
Werner Vogels CTO, Amazon


Werner Vogels at PICNIC08: The Future of Business Creation from PICNICCrossmediaweek on Vimeo.

PICNIC Closing Report
17.00-17.15

Close of Conference Day
17.15

PICNIC Closing Ceremony in the PICNIC Club
17.45-18.00

Please note this programme is subject to change