Creative Amsterdam Update 'Obviously Amsterdam'

27 Oct 2011

Five top creative business leaders from around the globe will speak about their decision to set up a creative business in Amsterdam. With a.o. Ron Smrczek and Astrid Boesze.

Obviously, Amsterdam

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Amsterdam is irresistibly attractive to creative entrepreneurs from abroad. The question posed at ‘Obviously, Amsterdam’ is, why? Does the city live up to expectations? Is it a happy marriage, or is the honeymoon period well and truly over?

Five top creative business leaders from around the globe will speak about their decision to set up a creative business in Amsterdam, and their perspective of the city’s continuing potential as a business hub.

With: Ron Smrczek (Creative Director, TAXI Europe), Astrid Boesze (Managing Partner, FBI Recruitment Europe), Matt Bain (General Manager, AKQA), Al Moseley (Managing Partner, 180Amsterdam) and Brian Elliott (founder and CEO, Amsterdam Worldwide).

Moderated by: Kerrie Finch (founder FinchFactor).

In May this year Pakhuis de Zwijger organised a three-day event called Creative Amsterdam: ‘Take Your Business Elsewhere.’ Fifty Dutch creative highflyers doing business abroad spoke about the ‘unlimited possibilities’ out there. And about the harsh reality of setting up a business as a foreigner. Creative Amsterdam Update: Obviously, Amsterdam will provide Dutch professionals with the other side of the story: what is it like for foreigners to establish a creative business in the city. ‘Obviously, Amsterdam’ is a stepping-stone towards Creative Amsterdam 2012 and the theme Global Entrepreneurship.

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