Dan Hon

CEO, Six to Start

Maker of games, explorer of alternate realities.

Dan Hon is CEO of Six to Start, an award winning entertainment production company founded with his brother, Adrian, in September 2007.

Six to Start’s first project, We Tell Stories, for Penguin, re-imagined how a publisher could adapt to producing internet natvie fiction. We Tell Stories was received to great critical and commercial acclaim, winning the awards for both Innovation and Best of Show at South by Southwest Interactive 2009.

Prior to co-founding Six to Start with his brother, Dan was COO at the Accel Partners and Index Ventures backed start-up Mind Candy, where he worked on the award-winning alternate reality game Perplex City. He is a law graduate from Gonville & Caius College, Cambridge University, and has an MSc in Software Engineering from the University of Liverpool.

Dan has spoken extensively on ARGs, transmedia, cross-platform entertainment and social gaming and has served as a jury member for the BAFTA Videogames and RTS Education Awards. A winner of the 4Talent Multiplatform award for new talent, Dan has most recently spoken at The Media Festival, b.tween 2009, Hello Digital 2008, Sheffield Doc/Fest 2008, WildScreen, South by Southwest 2009, 2008 and 2007, and the London Games Festival.

Dan has been cold turkey on World of Warcraft ever since Christmas, and his Horde Rogue has been sadly neglected. He has been blogging since 2000, is excited by Twitter for completely different reasons and is incredibly passionate about the potential for creating new kinds of media and entertainment.

Read more about Dan at his blog.


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  • Dan Hon