As innovation consultant he is mainly involved with negociability strategies of new technologies, predominantly ubicomp and rfid (radio frequency identification), the relationship between the formal and informal in cultural and economic policy, and the requirements for a sustainable cultural economy.
Rob van Kranenburg graduated cum laude in Literary Theory at Tilburg University (Nl). He went to work with Prof Ronald Soetaert in Ghent, in the Educational Department, developing online learning modules, methods and concepts drawing on the idea of multiliteracies. In 2000 he went to Amsterdam to work as programmer on media education at the centre for culture and politics de Balie and as teacher-coordinator of the new media program in the Film and Television Studies Department at the University of Amsterdam. Feeling it was to young a field to predominantly historize it, he moved to Doors of Perception and co-programmed with John Thackara Doors 7, Flow, the design challenge of pervasive computing. In 2003 he mentored a postgraduate course in performance, theatre and the arts at APT, Arts Performance Theatricality.