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  • Marianne Herbert

    Looking forward to picnic '09! On a mission to collect more smart innovations contributing to our connected world.
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  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • Digital Pioneers

    Pitch Digital Pioneer Academy 2007, Presentation 'Open Doors' book

    Since April 2007 eleven projects are working on their Digital Pioneer Businessplan. During this event, the projects will each present their plans to a group of experts and compete for three prizes...

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • 212 BarCamp

    Trends in online advertising

    Program of the 212Barcamp Flexbar 2 (100 persons) 14:15-15:00 Emesa 15:00-15:45 Tele2 15:45-16:30 fris idee 16:30-17:15 Telegraaf 17:15-18:00 Traffic4U 19:00-19:45 Jabidoo 19:45-20:30...

  • Case Study: Minimally Invasive Education through…

    Dr. Sugata Mitra, Professor of Educational Technology, Newcastle University (United Kingdom/India)

    Creativity and play are closely connected, and play can be a form to arrive at collaborative creativity. In this session, Dr Sugata Mitra, know from the ‘Hole in the Wall’ project, will share with us...

  • China Language Bridge

    Westergasfabriek, Amsterdam

    As China’s economy is growing rapidly, cultural exchange between the western world and China is flourishing. However, one of the largest barriers is language. New media technology provides us with...

  • PICNIC Green Moment: The Flight of the Future

    Elfrieke van Galen, Senior Vice President - Corporate Communications & Corporate Social Responsibility at KLM Royal Dutch Airlines

    What is the future of travel? How can an airline be green? KLM involved PICNIC visitors in a brainstorming session on the flight of the future.

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • RFID fantasies, experiences and creative…

    Mediamatic RFID & Physical Computing Hackers Camp

    During Picnic 07 ( Go play with your tag! ) you could experience the creative prototypes and experiments that were built around the unique opportunity of having a large crowd of tagged people present

  • The Near Future of Pervasive Media Experiences

    Julian Bleecker, Dennis Crowley, Febien Girardin, Nicolas Nova

    Hosted by Julian Bleecker, Professor, University of Southern California and Researcher (United States)

  • Fablab Workshop: Friday

    A FabLab is a public enterable space with digital fabrication machines to make (almost) anything you want...

  • A User’s Guide to the 21st Century

    Alex Steffen, co-founder Worldchanging, and Worldchanging: A User's Guide for the 21st Century

    Though many people are working on tools, models and ideas for a better future, often they are not connected. PICNIC'07 and the PICNIC Green Challenge aim to connect great green ideas, creative...

  • Mobile City Workshop

    Workshop on creating mobile games

    Imagine having the city as your playground. What would you do if you have the opportunity to create a new mixed reality for its residents and visitors?

  • Creative Cities in China

    Organized by Da-Tong China Desk Creative Industry

    Interesting and conceptually compelling cases of building "creative cities" in China, debate about the role of the creative industry in the dynamic urbanization in China. Moderated by: Paul van den...

  • FabLab Workshop: Wednesday

    We have 3 days! to built an open source 3D printer...

    A FabLab is a public enterable space with digital fabrication machines to make (almost) anything you want...

  • Demo: Implementing Science Fiction

    Pablos Holman, Founder, Komposite

    Pablos Holman is a futurist, IT security expert, and notorious hacker with a unique view into both breaking and building new technologies. At Komposite, he consults on bizarre invention and design...

  • Come Out & Play Announcement

    Aska Hopman & Ronald Lenz, Waag Society

    The ‘Come Out & Play Festival’ will transform Amsterdam into a playground! This short invitation to the festival highlights the most fascinating and intriguing and enjoyable games.

  • Creative Business Models

    Research presentation and discussion

    Creative Business Models research presentation & discussion. We are proud to give a preview of our research results and discuss successful business models behind creative products, with insiders and...

  • Day of the Media Labs (invitation only)

    Collaborative Innovation: Redefining the Media Lab and the Community

    The Amsterdam based Media Guild is proud to be (co) organiser of the following events at PICNIC ’07.

  • CineGrid Special

    Afternoon seminar including demo of 4K cinema

    CineGrid Amsterdam will develop a facility for the production and screening of digital cinema on a very high quality level. To do so the participation is needed of many partners: scientific

  • Mystery, Sensuality and Intimacy

    Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

    There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can...

  • IAM 2015

    The future of the new media professional

    In a future scenario workshop the Institute for Interactive Media (HvA) and her partners will explore the future of new media in 2015.

  • Mobile City showcase

    Directly following the Mobile City workshop Waag Society will present what its Mobile City platform is all about and what future plans are.

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