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  • David Polinchock

    I've been a Disney character and started working with VR in '91. I'm now the Chief Experience Officer (CXO) for the Brand Experience Lab in NY. Our passion is helping companies create compelling
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  • Day of the Media Labs (invitation only)

    Collaborative Innovation: Redefining the Media Lab and the Community

    The Amsterdam based Media Guild is proud to be (co) organiser of the following events at PICNIC ’07.

  • European Creative Industries@PICNIC

    Vision, Strategic Agenda, Work

    IIP CREATE, the innovation platform of the Dutch ICT/Media Creative Industries, is grasping the opportunity of this year’s international PICNIC event to invite leading European IT/Media Creative...

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • Augmented City Lab: THINK!

    PICNIC '09 Lab

    Waag Society, 7scenes and Layar will host a one-day Augmented City Lab at PICNIC. The Lab focuses on near-future scenarios for mobile location-aware services. Services that will strongly impact the...

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • Trends in Communication and Entertainment

    Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)

    Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how...

  • The Near Future of Pervasive Media Experiences

    Julian Bleecker, Dennis Crowley, Febien Girardin, Nicolas Nova

    Hosted by Julian Bleecker, Professor, University of Southern California and Researcher (United States)

  • Games meet TV

    CrossMediaGames, TV Play along and more.....

    Organised by industry leader and games developer Ex Machina this event will cover the convergence of games and mass media. Industry innovation leaders are invited to give their view on the subject...

  • Future Technology Trends

    Bruno Giussani, Jeff Han of Perceptive Pixel, Nikolaj Nyholm of Polar Rose, Alexander Straub of Pixsta, Arnold Smeulders of Multimedian

    In this demo session, four industry leaders will show their technologies and share their ideas on the future of information interfaces.

  • Design wonderful things

    Chee Pearlman, Ben Fry, Shari Swan, Matt Webb, Bruce Sterling

    Hosted by Chee Pearlman Director of Chee Company (United States)

  • China Language Bridge

    Westergasfabriek, Amsterdam

    As China’s economy is growing rapidly, cultural exchange between the western world and China is flourishing. However, one of the largest barriers is language. New media technology provides us with...

  • RFID fantasies, experiences and creative…

    Mediamatic RFID & Physical Computing Hackers Camp

    During Picnic 07 ( Go play with your tag! ) you could experience the creative prototypes and experiments that were built around the unique opportunity of having a large crowd of tagged people present

  • Heroes of the Information Economy — the Makers

    Cory Doctorow, BoingBoing

    With the rise of the internet and digital technology, we have not only been given the power to produce and distribute digital content, we now have new tools to make things.

  • Fablab Launch Meeting

    Meet Neil Gershenfeld and other Fabbers

    The Dutch FabLab Network will gather to meet Neil Gershenfeld. Anybody interested in FabLab is welcome! Just sign up!

  • Demo and Discussion: Recognition

    Nikolaj Nyholm, Alexander Straub and Arnold Smeulders

    After years of research on touch-driven computer displays, Jeff Han has created a simple, multi-touch, multi-user screen interface that could herald the end of the point-and-click era.

  • FabLab Workshop: Wednesday

    We have 3 days! to built an open source 3D printer...

    A FabLab is a public enterable space with digital fabrication machines to make (almost) anything you want...

  • Case Study: Minimally Invasive Education through…

    Dr. Sugata Mitra, Professor of Educational Technology, Newcastle University (United Kingdom/India)

    Creativity and play are closely connected, and play can be a form to arrive at collaborative creativity. In this session, Dr Sugata Mitra, know from the ‘Hole in the Wall’ project, will share with us...

  • Demo: Implementing Science Fiction

    Pablos Holman, Founder, Komposite

    Pablos Holman is a futurist, IT security expert, and notorious hacker with a unique view into both breaking and building new technologies. At Komposite, he consults on bizarre invention and design...

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Creative Genius: Things I have learned in my life…

    Stefan Sagmeister, Graphic Designer and Typographer, Sagmeister Inc (AT)

    Renowned for the album covers he created for the likes of Lou Reed, Talking Heads and the Rolling Stones, Austrian-born designer Stefan Sagmeister has a slightly different way of looking at things.

  • Mystery, Sensuality and Intimacy

    Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

    There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can...

  • Play as a Frame for Collaborative Creativity

    Ben Cerveny, Playground Foundation

    Drawing on a rich variety of examples ranging from wrestling kittens to massively multiplayer online gaming, Ben Cerveny discusses how meaning is generated in play and why creative people need it.

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