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  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...
  • Entertainment
  • picnic07
  • immersive
  • keyword_marketing
  • feel
  • augmented
  • presence
  • picnic 07
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  • Technology

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • Mystery, Sensuality and Intimacy

    Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia

    There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and Motion. Success in the Attraction Economy belongs to those who can...

  • Trends in Communication and Entertainment

    Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)

    Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how...

  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Design wonderful things

    Chee Pearlman, Ben Fry, Shari Swan, Matt Webb, Bruce Sterling

    Hosted by Chee Pearlman Director of Chee Company (United States)

  • In Search of Belonging

    Susan Kish, Xing; Danah Boyd, Researcher; Marc Canter, Broadband Mechanics

    It’s human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print publications make it easier for people to form communities of...

  • Future Technology Trends

    Bruno Giussani, Jeff Han of Perceptive Pixel, Nikolaj Nyholm of Polar Rose, Alexander Straub of Pixsta, Arnold Smeulders of Multimedian

    In this demo session, four industry leaders will show their technologies and share their ideas on the future of information interfaces.

  • Up Close and Personal: Share your Life

    Linda Stone, Jyri Engestrom of Jaiku, Felix Petersen of Plazes, Biz Stone of Twitter, Matt Biddulph of Dopplr, Raymond Spanjar of Hyves

    Hosted by Linda Stone, Lecturer and writer (US) Where are you? What are you doing? Simple questions, simple answers, essential to our social existence. Twitter, Jaiku, Plazes, Dopplr and Hyves help...

  • Designing Killer Experiences

    Peter Frankfurt, Co-Founder, Imaginary Forces

    Imaginary Forces is a leading practitioner of the art of ‘experience design’, driven by ‘moments of engagement’ between people and brands and the ideas, emotions and memories those moments create.

  • Demo: Implementing Science Fiction

    Pablos Holman, Founder, Komposite

    Pablos Holman is a futurist, IT security expert, and notorious hacker with a unique view into both breaking and building new technologies. At Komposite, he consults on bizarre invention and design...

  • Observations of Visionary Works

    Danny Yount, Creative Director, Prologue Films

    Title designer Danny Yount’s work has earned many industry awards, including an Emmy for the opening sequence of Six Feet Under, which has been called “television's most gorgeous opening...

  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Demo and Discussion: Recognition

    Nikolaj Nyholm, Alexander Straub and Arnold Smeulders

    After years of research on touch-driven computer displays, Jeff Han has created a simple, multi-touch, multi-user screen interface that could herald the end of the point-and-click era.

  • Creative Genius: Things I have learned in my life…

    Stefan Sagmeister, Graphic Designer and Typographer, Sagmeister Inc (AT)

    Renowned for the album covers he created for the likes of Lou Reed, Talking Heads and the Rolling Stones, Austrian-born designer Stefan Sagmeister has a slightly different way of looking at things.

  • (Un)common Ground - Scale and Intimacy

    Expert meeting

    The meeting will take place on the 24 Sept. (1 - 5pm) and 25 Sept. (9am - 5pm) in Amsterdam. Announcing (Un)common Ground – Scale and Intimacy, the latest in a series of expert meetings designed to...

  • CineGrid Special

    Afternoon seminar including demo of 4K cinema

    CineGrid Amsterdam will develop a facility for the production and screening of digital cinema on a very high quality level. To do so the participation is needed of many partners: scientific

  • China Language Bridge

    Westergasfabriek, Amsterdam

    As China’s economy is growing rapidly, cultural exchange between the western world and China is flourishing. However, one of the largest barriers is language. New media technology provides us with...

  • Transforming Media

    Transforming Media The world of media is changing, we all know this. What are the real changes occurring and where are the forces for this change coming from? Come out to hear the truth about this...

  • The Art of Paul Pope

    Paul Pope, Graphic Artist

    Pope's work combines the precision and romance of the European artists he studies with the energy and page design of the manga tradition. His narratives are well-paced, deftly shaded combinations...

  • European Creative Industries@PICNIC

    Vision, Strategic Agenda, Work

    IIP CREATE, the innovation platform of the Dutch ICT/Media Creative Industries, is grasping the opportunity of this year’s international PICNIC event to invite leading European IT/Media Creative...

  • Presence – Being Alive on the Network

    Marleen Stikker, Laurin Herr, Tom A DeFanti and Naohisa Otha

    Going to the movies is about to become an extremely intense experience. The newest generation of digital cinema technology, 4K cinema, is four times better than HDTV and vastly superior to normal...

  • Creative Cities in China

    Organized by Da-Tong China Desk Creative Industry

    Interesting and conceptually compelling cases of building "creative cities" in China, debate about the role of the creative industry in the dynamic urbanization in China. Moderated by: Paul...

  • Demo: From pictures to 3D worlds – Photosynth

    Blaise Aguera y Arcas, architect, Microsoft Live Labs

    Using photos of subjects gathered from around the Web, Photosynth creates breathtaking multidimensional spaces with zoom and navigation features that outstrip all expectation. Imagine hundreds of...

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