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  • Noord

  • An Interview with Lara Balaa

    "Noord is a construction site, a space in transition."

    July 2010. Lara is part of the Mapping for Tourists (now Noord) design team, working on the first Arabic travel guide to The Netherlands.
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  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • An interview with KhaJag Apelian

    "All the basic things in life are design."

    Born in Dubai, raised in Lebanon, and currently based in The Hague: KJ is leading the Noord design team. He tells us about his love for the performing arts, and the power of design.

  • Second Plenary Meeting

    July 27, Noord hq.

    Egyptian artists, Lebanese designers, and local experts and editors talk about their work. The perfect way to stay updated on the making of the first Arabic travel guide to The Netherlands.

  • An interview with Engy Aly

    "There are much, much more Arabs and Muslims than I have ever seen in my life outside of an Arabic country."

    July 2010. Engy has been living and working in Amsterdam-Noord for a few weeks. She was kind enough to share her first impressions, and tell us a little bit about her background.

  • An interview with Lynn Amhaz

    Homesick for Noord

    We met with Lynn Amhaz, who is part of the Mapping for Tourists travel guide design team.

  • An interview with Kaweh Modiri

    My Burglar and Me

    As a Rietveld student Kaweh's apartment was burglarized and his most valuable possessions were stolen. After finding out who did it, Kaweh's anger quickly turned into inspiration. He decided...

  • An interview with Tunc Topcuoglu

    Connecting high and low culture through kebab.

    Tunc Topcuoglu on the importance of roots, and being an outsider. "No longer trapped in a specific identity, you are forced to reconstruct yourself."

  • An interview with Ayman Ramadan

    "Everything that is forbidden back home, is allowed here."

    July 2010. Ayman, one of the Noord participants, chats with us about the power of rain, and explains what it is he likes about Amsterdam-Noord so much.

  • An interview with Ahmed Kamel

    "I think the center has become more settled, and Noord is changing faster than ever before."

    August 2010. Ahmed tells us about the tranquility of Noord, and why it is special to him.

  • Travel Guides

    Noord design update 1: preparations.

    Travel guides according to Wikipedia, and our first impressions of existing travel guides. An ongoing research.

  • The design work kicks off!

    June 2010. Mapping for Tourists design update 2

    Following an initial research and brainstorm session that attempted to answer the question: “what is a conventional travel guide and how is it formatted?” the design team gave a presentation on June...

  • I heart نورد

  • An interview with Wietske Maas

    Smoking peacocks, urbanibalism and snails

    Over the years Wietske Maas has experimented and worked within several different cultural disciplines. Before working with Matteo Pasquinelli on the urbanibalism project, she studied taxidermy, wines...

  • Project proposals

    Participating artists and the design team

    Mapping for Tourists resulted in Noord. These pages are snapshots of the artists' progress, as documented in July of 2010. Visit the Noord web space for the final results.

  • An interview with Kareem Lotfy

    Cairo, the tale of love and hate.

    Over a big plate of sushi, some green tea and lots of wasabi, we discussed Kareem's experience of Amsterdam, living in Cairo and feeling like a tourist.

  • An interview with Sarah van Sonsbeeck

    "Noord's potential for new developments has only risen."

    A look at how space and power are intrinsically connected to Amsterdam Noord's massive development.

  • An interview with Ganzeer

    About Amsterdam-Noord and the perception of time

    Ganzeer is an Egyptian artist and one of the Mapping for Tourists (now Noord) participants, working on the creation of an exhibition and the first Arabic travel guide to The Netherlands.

  • Houses in Amsterdam Noord completed

    The Noord participants are settling into their temporary homes.

    It took a while, but we found the perfect Noord homes for our guests. Some were in better shape than others, but they all now sport comfy beds, a stocked kitchen, and plenty of working space.

  • Melle Smets

    Halfway there: project proposal Noord. July, 2010.

    "A shortcut to Holland". The suburbs you find throughout The Netherlands all look exactly the same. Melle will create a tour in Noord through the suburbs of The Netherlands.

  • Kareem Lotfy

    Halfway there: project proposal Noord. July, 2010.

    Kareem is going to tell stories about his stay in Noord.

  • Lynn Amhaz's Religious Experience

    A tale from Noord.

    Religion certainly means two different things in Lebanon and The Netherlands. Lynn Amhaz was given a taste of the latter on her first day in Amsterdam.

  • Noord

    Pars pro toto for The Netherlands

    During the summer of 2010, 22 artists made work in and about Amsterdam-Noord. This resulted in an exhibition, and in the first Arabic travel guide to The Netherlands.

  • www.ilovenoord.nl

    Interested in participating or keeping an eye on the process & results?

    Photo Contest 'Beautiful Amsterdam Noord': Join the Photo Contest and win a voucher for photographic equipment worth € 450, -.

  • Ayman Ramadan

    Halfway there: project proposal Noord. July, 2010.

    Mirrors and 40 Days : An exploration of a geographical territory as well as of the people which he finds himself living alongside.

created Alberto Marchioretto modified Evelyn

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