Hack the Code or Code the Hack?
Are you a consumer or a producer? Deviant or compliant? You are probably both even if your outfit is provided exclusively by Giorgio Armani. But that second-hand pair of shoes you bought on this London neighbourhood market, hijacks Armani’s attempts to style your mind and body completely.
As common as this kind of practice appears to the majority of consumers, as surprising and disturbing it seems to cultural philosophers. For researchers in a post-“Society of Spectacle