Olfactory art and other smelly businesses

Odorama 01 - with Caro Verbeek, Peter de Cupere and Marit Mihklepp

8 okt 2015

Whether derived from nature, or chemically constructed, odourant molecules have the ability to profoundly effect our behaviour, emotions and associations. At Odorama we’ll actively engage with our senses and explore everything that reaches and effects the nose. We will consider olfactory history and design that is experimental and challenging. And introduce you to the fragrance as a work of art in itself.

Odorama is a collaboration between Mediamatic and Caro Verbeek.


Odorama - Eau de Cocao - 2015 - Peter de Cupere ging samen met BOON - The Chocolate Experience om "Eau de Cacoa" te creëren. Een eetbaar parfum dat op de huid kan worden gespoten! Of ze nu uit de natuur zijn afgeleid of chemisch zijn opgebouwd, geurende moleculen hebben het vermogen om ons gedrag, emoties en associaties diepgaand te beïnvloeden. Bij Odorama houden we ons actief bezig met onze zintuigen en verkennen we alles wat de neus bereikt en beïnvloedt. We zullen olfactorische geschiedenis en ontwerp beschouwen dat experimenteel en uitdagend is. En introduceer je aan de geur als een kunstwerk op zich. Odorama is een samenwerking tussen Mediamatic en Caro Verbeek. Marco Mertens

The speakers of the first Odorama edition:

Caro Verbeek

Art historian and Odorama-curator Caro Verbeek has been studying the olfaction arts for quite some time. Caro will introduce us to the history of olfactory art, her story will take us from the exclusive Nardus scent as shown in the painting by Jan van Scorel to the contemporary artwork Nursery Piece, with eucalyptus scent, by Job Koelewijn. Expect not only to see great historical images, you will also smell them.

Caro's talk will be accompanied by Scentman the Aroma Jockey


Peter de Cupere - Belgian olfactory artist Peter de Cupere, photo by Frederik Buyckx

Peter de Cupere

Peter de Cupere is know for his many scent sculptures, installations and perfomances. By exploiting the subjective, associative impact of smells, in combination with visual images, Peter De Cupere generates a kind of meta-sensory experience that goes beyond purely seeing or smelling. Peter will talk about the concept and context of his work, but there is more! You are invited to experience the Smell Me Perfumance.


Scentman the Aroma Jockey spraying scents - Scentman is accompanying Caro Verbeek during her presentation spraying different scents for the public. Margherita Soldati

Marit Mihklepp

The starting point of Marit's project is the contradiction between the source of fragrances and the actual smell. "Weirdly enough, humans try to hide the smells of our sweat with perfumes made of all those secretions and vomit from other animals." Same as with finger prints, every individual person has a unique specific odor profile. Responsible for these scents are bacteria, Marit used those to develop her own microbial perfume.


Marit Mihklepp giving the lecture. - Marit Mihklepp is explaining her project regarding her own microbial perfume.

Beers + Bites from 18:00
Talks start at 20.00, language is english
Mediamatic Biotoop Dijkspark 6, Amsterdam
Ticket: €8,50 (€3,50 for members)

Students pay only €5,00 for their membership.
Fill in the code 'student' in the discount box and bring your student card to the event.