Marieke Bijster
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Introduction of the new El HEMA logo

When the the HEMA changed their corporate identity El HEMA did so two. 2007 Dutch store Hema recently changed their logo, so El HEMA designers redesigned the El HEMA logo, left, as well. The right represents a blueprint for the El HEMA exhibition floor. It's similar to the blue and white checkered pattern of Hema stores but with an Arab touch.