Mediamatic developed in collaboration with The Institute for Art and Olfaction, Play the City and five perfumers, a sensuous game around city planning for the Uitmarkt 2018. Five tailor-made fragrances give expression to various prospective visions of the city. These scents are now exhibited at Mediamatic. Step by to smell different options for the future of Amsterdam. Does your favourite smell match your favourite future?
During the Uitmarkt 2018, all visitors were offered the possibility to consider these potential futures and play an interactive fragrance game to get their perfume or future of preference. The game stimulated people to think together about the use of the Navy Terrain. People were brought in contact by the use of scent and encouraged to discuss future possibilities.
Five perfumes for five future destinations. The fragrances were made by perfumer Spyros Drosopoulos, known for his perfume line Baruti, scent artist Maki Ueda, IFF perfumer and winner of the Art and Olfaction Awards Ricardo Moya, Niklaus Mettler of In'n'Out Fragrances, and last but not least, Alessandro Gualtieri, the nose of perfume house Nasomatto.