Area/Code builds on the landscape of pervasive technologies and overlapping media to create new kinds of entertainment. They have built mobile games with invisible characters that move through real-world spaces, online games synchronized to live television broadcasts, and videogames in which virtual sharks are controlled by real-world sharks with GPS receivers stapled to their fins. Their Facebook game "Parking Wars" served over 1 billion pages in 2008.
Before founding Area/Code, Slavin spent over 10 years in ad agencies including DDB, TBWA\Chiat\Day and SS+K, focused primarily on technology, networks, and community. His work has been recognized through many industry awards and press.
Area/Code's work has received awards from the Clios, the One Club, Creativity, and many others, and the co-founders were recently named to the Creativity 50 and the Gamasutra 20. Slavin has spoken at the BBC, Ad Age, 5D, MoMA, the Van Alen Institute, the Guardian, DLD, the Cooper Union, the Storefront for Art and Architecture, and NBC, and together with Adam Greenfield he teaches Urban Computing at NYU's Interactive Telecommunications Program. His work has been exhibited internationally, including the Design Museum of London and the Frankfurt Museum fuer Moderne Kunst.