The Typographic Matchmaking in the City V2.0 project will focus on typography’s use in placemaking within an urban context. It will investigate the way that typography can merge with urban design to create public spaces with a unique sense of place (spaces that attract people because they are pleasurable and/or engaging, involve social encounters and immersion in the sights, sounds, and atmosphere of the locale). Typography will be inspired, on the visual and conceptual level, from specific sites and locations in the city where bilingual (Latin and Arabic) textual communication can be employed to emphasize the experience of the city. The design teams consisting of Dutch and Arab designers and architects (5 teams of each 2 graphic/type designers and one architect) will explore this idea of type in the built environment. Intercultural dialogue is scripted within the working process and the project’s source material: (Dutch and Arab/Middle Eastern visual street culture, Arabic-Latin/dual-script lettering systems, built urban environmental design).
The project aims to create expressive type designs and applications, translating culturally-relevant messages (or gestures) into concrete design products (lettering systems and 3D prototypes). The fonts developed will be made from scratch (both the Latin and Arabic) designed at the same time and inspired by each other's script traditions, and will be applied as poetic narratives in the form of participatory public art into the public spaces of two parallel cities: Dubai and Amsterdam.
The design teams consist of carefully "matched" Dutch and Arab/Iranian designers, who are to combine their expertise and creative minds in creating expressive urban and multicultural typography.
The participating designers
TEAM 1 : Project : StoryLine™, Fluidity & Friction
TEAM 2 : Project : DNA, Typographic Double Helix
TEAM 3 : Project : Urban Metrics
TEAM 4 : Project : Local Reference System
TEAM 5 : Project : The Kashida Project
The " Typographic Matchmaking in the City V2.0 " project is generously supported by Fonds BKVB (The Netherlands Foundation for Visual Arts, Design and Architecture) and the Mondriaan Foundation.