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  • Day of the Media Labs (invitation only)

    Collaborative Innovation: Redefining the Media Lab and the Community

    The Amsterdam based Media Guild is proud to be (co) organiser of the following events at PICNIC ’07.

  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Future of Dutch Creative Industry

    Formulating a joint ambition and agenda for the Dutch creative industry

    A new program initiative for the Dutch Creative Industries, with Emile Aarts (Philips), Hermen van der Lugt (TI), Marleen Stikker (Waag), Geleyn Meijer (Logica) In Western societies the lifestyle of...

  • RFID fantasies, experiences and creative…

    Mediamatic RFID & Physical Computing Hackers Camp

    During Picnic 07 ( Go play with your tag! ) you could experience the creative prototypes and experiments that were built around the unique opportunity of having a large crowd of tagged people present

  • Heroes of the Information Economy — the Makers

    Cory Doctorow, BoingBoing

    With the rise of the internet and digital technology, we have not only been given the power to produce and distribute digital content, we now have new tools to make things.

  • In Search of Belonging

    Susan Kish, Xing; Danah Boyd, Researcher; Marc Canter, Broadband Mechanics

    It’s human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print publications make it easier for people to form communities of...

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • Make – The Revolution in Personal Fabrication

    Neil Gershenfeld, Director, The Center for Bits and Atoms, Massachusetts Institute of Technology

    Neil Gershenfeld and his colleagues have created Fab Labs around the world. He shows how personal fabrication is possible today and how it’s meeting local needs. Children in inner-city Boston have...

  • Demo and Discussion: Recognition

    Nikolaj Nyholm, Alexander Straub and Arnold Smeulders

    After years of research on touch-driven computer displays, Jeff Han has created a simple, multi-touch, multi-user screen interface that could herald the end of the point-and-click era.

  • Digital Pioneers

    Pitch Digital Pioneer Academy 2007, Presentation 'Open Doors' book

    Since April 2007 eleven projects are working on their Digital Pioneer Businessplan. During this event, the projects will each present their plans to a group of experts and compete for three prizes...

  • Transforming Media

    Transforming Media The world of media is changing, we all know this. What are the real changes occurring and where are the forces for this change coming from? Come out to hear the truth about this...

  • Future Technology Trends

    Bruno Giussani, Jeff Han of Perceptive Pixel, Nikolaj Nyholm of Polar Rose, Alexander Straub of Pixsta, Arnold Smeulders of Multimedian

    In this demo session, four industry leaders will show their technologies and share their ideas on the future of information interfaces.

  • The Near Future of Pervasive Media Experiences

    Julian Bleecker, Dennis Crowley, Febien Girardin, Nicolas Nova

    Hosted by Julian Bleecker, Professor, University of Southern California and Researcher (United States)

  • Keynote: The Cult of the Amateur

    Andrew Keen, author of The Cult of the Amateur (UK)

    In ‘The Cult of the Amateur’, Keen aims to show how today’s Internet is killing our culture and assaulting our economy. The Web 2.0 revolution is delivering superficial observations of the world...

  • Play as a Frame for Collaborative Creativity

    Ben Cerveny, Playground Foundation

    Drawing on a rich variety of examples ranging from wrestling kittens to massively multiplayer online gaming, Ben Cerveny discusses how meaning is generated in play and why creative people need it.

  • Case Study: Minimally Invasive Education through…

    Dr. Sugata Mitra, Professor of Educational Technology, Newcastle University (United Kingdom/India)

    Creativity and play are closely connected, and play can be a form to arrive at collaborative creativity. In this session, Dr Sugata Mitra, know from the ‘Hole in the Wall’ project, will share with us...

  • Come Out & Play Announcement

    Aska Hopman & Ronald Lenz, Waag Society

    The ‘Come Out & Play Festival’ will transform Amsterdam into a playground! This short invitation to the festival highlights the most fascinating and intriguing and enjoyable games.

  • (Un)common Ground - Scale and Intimacy

    Expert meeting

    The meeting will take place on the 24 Sept. (1 - 5pm) and 25 Sept. (9am - 5pm) in Amsterdam. Announcing (Un)common Ground – Scale and Intimacy, the latest in a series of expert meetings designed to...

  • European Creative Industries@PICNIC

    Vision, Strategic Agenda, Work

    IIP CREATE, the innovation platform of the Dutch ICT/Media Creative Industries, is grasping the opportunity of this year’s international PICNIC event to invite leading European IT/Media Creative...

  • Demo: Implementing Science Fiction

    Pablos Holman, Founder, Komposite

    Pablos Holman is a futurist, IT security expert, and notorious hacker with a unique view into both breaking and building new technologies. At Komposite, he consults on bizarre invention and design...

  • Creative Genius: Things I have learned in my life…

    Stefan Sagmeister, Graphic Designer and Typographer, Sagmeister Inc (AT)

    Renowned for the album covers he created for the likes of Lou Reed, Talking Heads and the Rolling Stones, Austrian-born designer Stefan Sagmeister has a slightly different way of looking at things.

  • Mobile City Workshop

    Workshop on creating mobile games

    Imagine having the city as your playground. What would you do if you have the opportunity to create a new mixed reality for its residents and visitors?

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