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  • Mathys van Abbe

    Entrepeneur, Internet, Mobile, New Media, Works hard, Plays hard...

    Mobypicture - moby.to Toading - www.toading.com Spot2.be - spot2.be Faviconz - favi.co.nz Startpix - www.startpix.com Van Abbe IT - www.vanabbe.com and more
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  • Review of the Tools

    Review of the Tools

    Together with public broadcaster VPRO and many other media and service partners, PICNIC’07 intends to be an incredibly well covered event, using all the web 2.0 tools available.

  • Virtual Worlds

    What do virtual worlds mean for brands

    Once the stuff of science fiction, virtual worlds are becoming central to the future of marketing, technology, entertainment and brand-building. Consumers desire to be engaged in a dialogue with the...

  • RFID fantasies, experiences and creative…

    Mediamatic RFID & Physical Computing Hackers Camp

    During Picnic 07 ( Go play with your tag! ) you could experience the creative prototypes and experiments that were built around the unique opportunity of having a large crowd of tagged people present

  • Mobile City showcase

    Directly following the Mobile City workshop Waag Society will present what its Mobile City platform is all about and what future plans are.

  • Creating New Worlds

    Michael Johnson, Digital Lead, Pixar

    This session is dedicated to the creative processes involved in building new worlds. Three leading creators discuss what it means to make a reality out of whole cloth – for personal reasons or on...

  • Transforming Media

    Transforming Media The world of media is changing, we all know this. What are the real changes occurring and where are the forces for this change coming from? Come out to hear the truth about this...

  • Cultuur 2.0

    Conference & Scenario LAB's

    Cultuur 2.0 will research the impact on Art & Culture of all developments one could include in the black box Web 2.0. Cultuur 2.0 is a challenge, a 2-day international conference & Lab designed to...

  • The Near Future of Pervasive Media Experiences

    Julian Bleecker, Dennis Crowley, Febien Girardin, Nicolas Nova

    Hosted by Julian Bleecker, Professor, University of Southern California and Researcher (United States)

  • Augmented Reality for Advertisers

    Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion

    Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR research is concerned with the use of live video imagery which is...

  • Play as a Frame for Collaborative Creativity

    Ben Cerveny, Playground Foundation

    Drawing on a rich variety of examples ranging from wrestling kittens to massively multiplayer online gaming, Ben Cerveny discusses how meaning is generated in play and why creative people need it.

  • Keynote: The Game of Life

    Katie Salen, Parsons School of Design

    New forms of gaming, including collaborative alternate reality games, and games that blur the boundary between reality and fiction.

  • Come Out & Play Announcement

    Aska Hopman & Ronald Lenz, Waag Society

    The ‘Come Out & Play Festival’ will transform Amsterdam into a playground! This short invitation to the festival highlights the most fascinating and intriguing and enjoyable games.

  • Case Study: Minimally Invasive Education through…

    Dr. Sugata Mitra, Professor of Educational Technology, Newcastle University (United Kingdom/India)

    Creativity and play are closely connected, and play can be a form to arrive at collaborative creativity. In this session, Dr Sugata Mitra, know from the ‘Hole in the Wall’ project, will share with us...

  • Keynote: The Cult of the Amateur

    Andrew Keen, author of The Cult of the Amateur (UK)

    In ‘The Cult of the Amateur’, Keen aims to show how today’s Internet is killing our culture and assaulting our economy. The Web 2.0 revolution is delivering superficial observations of the world...

  • Urban Playgrounds

    Federico Casalegno, MIT; Christian Nold, artist; Matt Adams, Blast Theory

    Contemporary play crosses the border between the real and the virtual world, extending our everyday perception of the city. How can play support urban life? How can cities reconnect their citizens?

  • Digital Pioneers

    Pitch Digital Pioneer Academy 2007, Presentation 'Open Doors' book

    Since April 2007 eleven projects are working on their Digital Pioneer Businessplan. During this event, the projects will each present their plans to a group of experts and compete for three prizes...

  • Short presentations and Panel discussion: The…

    Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk

    One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The advertising world is grappling for new models - in this interactive...

  • Augmented City Lab: THINK!

    PICNIC '09 Lab

    Waag Society, 7scenes and Layar will host a one-day Augmented City Lab at PICNIC. The Lab focuses on near-future scenarios for mobile location-aware services. Services that will strongly impact the...

  • Ipan Meeting

    Networking meeting with Michael Johnson of Pixar

    During PICNIC'07, IPAN will host a network meeting with one of the event's international top speakers as the guest of honour. The Dutch Association of Interactive Professionals, IPAN, has over 350...

  • (Un)common Ground - Scale and Intimacy

    Expert meeting

    The meeting will take place on the 24 Sept. (1 - 5pm) and 25 Sept. (9am - 5pm) in Amsterdam. Announcing (Un)common Ground – Scale and Intimacy, the latest in a series of expert meetings designed to...

  • In Search of Belonging

    Susan Kish, Xing; Danah Boyd, Researcher; Marc Canter, Broadband Mechanics

    It’s human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print publications make it easier for people to form communities of...

  • Trends in Communication and Entertainment

    Dr. Stefana Broadbent, Head of User Adoption Lab, Swisscom Innovations (CH)

    Why people hate to talk, love to write, don’t skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples’ homes and offices all around the world looking at how...

  • Heroes of the Information Economy — the Makers

    Cory Doctorow, BoingBoing

    With the rise of the internet and digital technology, we have not only been given the power to produce and distribute digital content, we now have new tools to make things.

  • Mobile City Workshop

    Workshop on creating mobile games

    Imagine having the city as your playground. What would you do if you have the opportunity to create a new mixed reality for its residents and visitors?

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