Top of this document
Go directly to navigation
Go directly to page content

Click on persons in the image to tag them. You can drag and resize to position.

Person successfully tagged.

1   3916×2634 2980kb   Download

El HEMA T-shirts

Aug 07 - Jan 08: Hema is the manifestation of Dutch culture. With an eye on Arabic-Dutch art, Mediamatic wondered what an Arabic Hema would look like. El HEMA was born. Five new Arabic fonts were launched, and a design competition was set up to track down the ultimate EL HEMA products. During a fashion show burka-clad girls strutted the catwalk, only to have their burkas playfully lifted by a gust of air, revealing models wearing t-shirts with Arabic pick-up lines. Throughout the opening weekend hordes of people waited in line to enter the shop. The exhibition provided a glimpse into modern Arab culture.

With:
Najah Aouaki, Dawn Hourigon
Where was this made?
Mediamatic Foundation
Contributions 
Saba van Hoften, Evelyn Austin, Susannah Karelse, Willem Velthoven 
Comments