Kendra Initiative Cross Media Summit for Content Discovery

Building a better content distribution marketplace. A free (no cost) event...

FRUSTRATED with the CONTENT MARKETPLACE? What are the SOLUTIONS? Is there the will to build a UNIVERSAL CATALOGUE? In this mixed up world how do CONTENT OWNERS increase the VISIBILITY of their content? Do we need better tools for content DESCRIPTION and DISCOVERY?

Join Candace Johnson, Marc Canter, Pierre-Yves Danet, Martijn Tjho, Annemiek de Jong, Daniel Harris and many more experts for a half-day of short, sharp business strategy and technology briefings. Organised by the Kendra Initiative, an international media, technology, academic and industry alliance.

This Summit will bring together business strategy and technical know-how from all media industry sectors to work through the issues, innovate and answer the question:

THE UNIVERSAL CATALOGUE - IS THERE THE WILL TO BUILD IT?

0845 Arrive

0900 Session Objectives
- Daniel Harris, Founder, Kendra Initiative, UK

0905 Vision: Networked and Electronic Media (NEM) Initiative
- Pierre-Yves Danet - Vice-Chair Strategy, NEM Initiative - Head of R&D for Home Services, Orange-France Telecom, FR

0915 Five Lightning Talks

- Candace Johnson - President, Europe Online, FR
- Marc Canter - Founder and CEO, Broadband Mechanics, US
- Pierre-Yves Danet - Vice-Chair Strategy, NEM Initiative - Head of R&D for Home Services, Orange-France Telecom, FR
- Martijn Tjho - Chairman and Founder, Independent IP, NL
- Annemiek de Jong - Head of Information Policy, Nederlands Institute for Sound and Vision, NL
1020 Discussion: Question and Answer Session

1030 Breather Break and Networking

1045 Vision and Update: Kendra Initiative - Introduction to Group Work
- Daniel Harris

1055 Group Work: Use Cases and Scenarios - Quick Fixes and Long Term Solutions
All Speakers Lead Groups

1110 Group Report Back and Discussion

1125 Group Work: Use Cases and Scenarios - Quick Fixes and Long Term Solutions
All Speakers Lead Groups

1140 Group Report Back and Final Discussion

1200 Session Close

To ensure your place please make sure you are listed on PICNIC and so we can keep you informed easily on Kendra Initiative.

Coffee, tea and water is provided but bring brain food snacks (sweet or savoury) to share.

We'll be discussing personal desires and industry sector solutions to problems and frustrations within our current global content distribution system/marketplace. These solutions will be blue sky and/or here and now. Quick fix and/or way off in the future. What would they look like? What would you like to see? Have a think beforehand so that you come prepared.

If you are able please bring along recording equipment (video and/or audio) so that we can make a record of the day. Let me know if you not happy being recorded.

How do content owners increase the visibility and discovery of their content? Do we need more metadata standards for cross-media description? What's wrong with ones we already have? Does more effort need to be made to implement those that already exist? Should standards groups build more end-user tools? What are the drivers for industry adoption? Can we make the tools simpler and easier to use? What are the requirements of end-users in the media industry?

Tools enabling metadata aggregation, searching and publishing could be vastly improved. The lack of support and interoperability is having a profound impact on the ability of all media industry sectors to monetise their products.

Bringing together key cross-industry business strategists and technologists from music, film, image, search, standards, publishing, interactive and gaming organisations shaping the digital media marketplace. Aiming to share experiences, discover synergy and innovate. Identifying areas for further investigation to drive adoption of metadata syndication ecosystems that enable content owners to increase visibility of their content.

The morning will feature short, sharp business strategy and technology briefings from many experts. Participants will benefit from the experiences of their counterparts in other arts, media and technology.