Djara Van Hove

Freedent(al) Teeth

Impersonating reality.

The plastic chewing gum blister -containing 2 parallel rows in which rectangular chewing gums are individually packed- is probably the most common packaging. This specific packaging evoked an abstract or even naive representation of a set of human teeth.

Since the idea got stuck in my head, I decided to capture the internal image. Different pictures of dental models helped to manipulate the chewing gum into the right form. To achieve the most realistic possible representation.



Freedent(al Teeth) - Filippo Iannone, Djara Van Hove


The white glaze, of the chewing gum, is consciously maintained to mimic the actual tooth enamel. And by using a cutting blade, I could easily reshape this pliant material into "teeth". The human gum was made by wrapping a chewed pink Mentos gum around the roots of the teeth.



Freedent(al Teeth) Close-up - Filippo Iannone, Djara Van Hove


By regularly chewing sugar-free gum you can significantly improve your oral hygiene. Several scientific studies proved that it reduces tooth decay and strengthens your tooth enamel.

Follow this link  if you want to know more about the benefits of chewing gum?