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  • Huda Smitshuijzen Abifares

    Typographer, graphic designer, researcher and writer.

    Working with whatever means and talent I have to make design a meaningful and positive part of people's lives (specially in the Arab world).

  • Interpretation
  • netart
  • Archeology
  • typography
  • Interface
  • Theatre
  • Myth
  • hardware
  • hybridity
  • crosscultural
  • archive
  • speed
  • ideology
  • newmedia
  • Design
  • error
  • bilingual
  • cross cultural
  • El HEMA
  • identity
  • Typography
  • Design
  • Speed
  • New media
  • Hardware
  • Hybrid
  • Net art
  • Archive
  • Ideology
  • Mediamatic Post CS

    Office and exhibition space 2004 - 2008

    Mediamatic moved into Post CS in 2004. We moved out in July 2008.

  • conference program

    Khatt Kufi Kaffiya, the printable symposium…

    Lectures are described in detail with timings and links to the speakers' biographies.

    The symposium program has been evolving and includes topics of every aspect of contemporary Arabic visual culture and identity, going beyond the stereotypes of what is associated with Arabic culture...

  • Khatt projects

    We live to work!

    Here is an overview of our projects past, present and future.

  • Project, Font Family Huda Smitshuijzen Abifares

    Fedra Arabic: balancing legibility with…

    New Arabic companion to the Fedra font family

    This project is a collaboration between the renown type designer, Peter Bilak, and the Arab type designer Tarek Atrissi.

  • Mapping for Tourists

    MFT resulted in Noord, an exhibition and travel guide

    Noord is the result of a project initiated by Nat Muller and Mediamatic: Mapping for Tourists. 22 artists were invited to map Amsterdam-Noord, pars pro toto for The Netherlands. The artists lived and...

  • El HEMA Winnaar Nederlandse Designprijzen

    in de categorie Visuele Identiteit

  • Symposium Program

    Khatt Kufi Kaffiya | Symposium on Arabic Visual Culture

    We'll have the whole day to ourselves in the theatre of the brand new public library of Amsterdam (OBA) Admission and registration is from 9 on and the programme starts at 10:00 sharp. We'll have...

  • Project, Font Family Huda Smitshuijzen Abifares 24 May 2007

    BigVesta Arabic: legibility in monumental…

    New Arabic companion to the BigVesta font family

    This project is a collaboration between the renown Dutch type designer, Gerard Unger, and the renown Arab type designer Nadine Chahine.

  • El HEMA

    2007 - 2008

    Imagine an Arabic Hema store. From the 25th of August 2007 to 6 January 2008 Mediamatic presented a design contest, an exhibition, workshops and shop night salons about El HEMA. In oktober 2008 and...

  • Article Huda Smitshuijzen Abifares

    International Design Forum, in Dubai

    Moutamarat's first annual design forum in Dubai.

    Dubai. May 27 - 29, 2007. Promoting design as a critical tool for cultural understanding and commercial excellence.

  • El Hema late nite

    Final touches before the opening

    Amsterdam - August 23, 2007: The shelves were being stocked, poster-size photographs were carefully being hung in the windows, the last designs were still being finalized, the media was buzzing...

  • Project, Font Family Huda Smitshuijzen Abifares 23 May 2007

    Fresco Arabic: western Latin meets western Kufi.

    New Arabic companion to the Fresco font family

    This project is a collaboration between the renown Ducth type designer, Fred Smeijers, and the Arab type designer Lara Assouad-Khoury

  • The Typographic Matchmaking Project: Developing…

    Willem Velthoven interviewing the Typographic Matchmaking Type Designers: Nadine Chahine, Gerard Unger, Tarek Atrissi, Peter Bilak, Pascal Zoghbi, Lucas de Groot, and Lara Assouad Khoury.

  • Khatt Font Project Huda Smitshuijzen Abifares

    The Typographic Matchmaking 01 project

    Building cultural bridges with typeface design

    10 Arab and Dutch designers collaborate on designing Arabic companions for Dutch fonts

  • Book 1 Aug 2007

    Typographic Matchmaking

    This book is now available for ordering online from Nijhof & Lee and BIS Publishers.

    As the world moves forward towards a more international (design) society, the need for fonts that can support multi-scripts becomes imperative. Technology is now capable of supporting many scripts on...

  • El HEMA in Den Haag

    Nieuwe tijdelijke winkel in het centrum van de stad

    El HEMA, een concept ontwikkeld door Mediamatic Amsterdam in 2007, werd een instant-hit. De El HEMA werd daarna geadopteerd door Kosmopolis. Na Rotterdam bezocht te hebben, is de El HEMA nu te vinden...

  • F O R U M

    El HEMA forum

    Op 24 augustus 2007 opent de El HEMA tentoonstelling. Dit is de online ontmoetingsplaats voor deelnemers aan de voorbereidingen.

  • Social RFID Hacker Camp ’08

    selected images

  • The Making of El HEMA

    The making of the El HEMA exhibition

    On August 24th, 2007, Mediamatic will open the doors to El HEMA, the exhibition. What could an arabic Hema look like? El HEMA needs to be filled with food, drinks and products. During the months June

  • El Hema grand opening a success

    Amsterdam – August 24 - 26: Organizers, designers, volunteers and especially spectators agreed the grand opening of the El Hema art exhibition was an astonishing success.

    The exhibit was an imaginative way to expose audiences to five new Arabic fonts, typography and culture through everyday products. Throughout the weekend hordes of people waited in a never-ending...

  • Previously on view in the Amsterdam Biennale: Hugo Herrera Tobón, Natalia Domínguez Rangel

    Bogotá Pavilion

    The Bogota pavilion by curators Hugo Herrera Tobon and Natalia Domínguez Rangel opens 5 December 2009 in the Amsterdam Biennale 2009 at Mediamatic and on view until January 3, 2010. With artists...

  • Jet Rocket, Sega, 1970

    Arcade flight simulator and the gem of our collection

    Jet Rocket, released by SEGA in 1970, is a flight simulator that makes use of visual techniques which were also used for military flight simulators. By playing with a real controller stick in a...

  • Sur Place

    Exhibition on Urban Bike Culture

    Bring your bike for a ride through Mediamatic Bank and discover the rich culture that grew around a simple vehicle: the fixed gear bike. Sportsmen, riders, messengers, collectors, artists and other...

  • Hackers Camp Day 2

    Sunny Day 2 started with a meeting exploring potential project ideas. Out of 15 original ideas a bunch seem to be the most promising. The ones that generate the most enthusiasm from team members...

created Huda Smitshuijzen Abifares modified Huda Smitshuijzen Abifares

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